WINE MARKETING ONLINE Judi Baron Simon Somogyi Allan

WINE MARKETING ONLINE Judi Baron Simon Somogyi Allan Carrington Dayle Hall Life Impact The University of Adelaide

WINE MARKETING ONLINE DESIGN & DEVELOPMENT TEAM • Simon Somogyi, Lecturer, Wine Business • Judi Baron, Online Learning Coordinator • Allan Carrington, Learning Designer • Nik Cornish, Graphic Design • Dayle Hall, Learning Designer (Multimedia) Life Impact The University of Adelaide

WINE MARKETING ONLINE BACKGROUND • School of Agriculture, Food & Wine at Waite Campus • International program of study • Both undergraduate and postgraduate • Largest wine business program in the world • Both internal and external study modes Life Impact The University of Adelaide

WINE MARKETING ONLINE RATIONALE • High level of structure • Increase interactivity • Increase collaboration • Allow for explicit and reflective learning • Access to industry practitioners • Replicate aspects of face to face experience Life Impact The University of Adelaide

WINE MARKETING ONLINE SIGNIFICANT FEATURES • Blackboard portal University’s supported LMS • Look and feel • Adaptive release • Blogs • Quizzes • Discussion Boards • Glossary • Additional interactive learning software was embedded within the Blackboard portal Life Impact The University of Adelaide

WINE MARKETING ONLINE EXPERIENCE SO FAR • Collaboration occurring • Evidence of critical thought • Evidence of social bonding • Initial increased work for lecturer Life Impact The University of Adelaide

WINE MARKETING ONLINE FUTURE ENHANCEMENTS • Assignment submission • Wikis • Live classroom • Voice tools • Online roleplay simulation • Just in time teaching (Ji. TT) Life Impact The University of Adelaide

WINE MARKETING ONLINE QUESTIONS ? Life Impact The University of Adelaide