WIN THE WHITE HOUSE THE CANDIDATES MIND MAP
- Slides: 8
WIN THE WHITE HOUSE
THE CANDIDATE’S MIND MAP Activity One
Candidate's Mind Map Running for president involves a lot of different tasks. Complete the mind map with supporting details. Creating Your Campaign Raising Money Running For President Getting Good Data Sharing Your Message
INGREDIENTS OF A CAMPAIGN Activity Two
Money makes campaigns go ‘round Why do candidates need money to run for office? What are some sources of campaign funding? ■ Getting the word out about you and your campaign costs a lot of money. – Examples: commercials, flyers, yard signs, office space ■ Individual funders ■ Campaigns have volunteers that work for free, but they rely on a paid staff too. ■ Political Action Campaigns (PACs) and Super. PACs ■ Once a candidate gets the nomination, the political party will assist with fundraising.
Polls, data, and pie charts, oh my! Why do candidates need data? ■ Shows what people believe ■ Determines how they feel about something or someone ■ Predicts how people may vote ■ Helps focus messaging ■ Informs campaign direction ■ Shows impact of efforts Where does data come from? ■ Polls and surveys conducted by a candidate’s campaign ■ Independent polls and surveys (by colleges, newspapers, etc. ) ■ Exit polls at voting places ■ Larger data collections like the US Census and historical research
Lights, Camera, Appearance! Political Campaign Ads Personal Appearances ■ Can be found on TV, radio, the internet, and in print ■ Allows for face-to-face meetings with voters. ■ Helps spread a candidate’s message over a wide area, but can be expensive ■ May be in a small town hall setting, or in an arena of thousands. ■ The message may be positive focusing on the candidate, or be negative attacking the candidate’s opponent. ■ Requires a lot of travel, which can be expensive and exhausting. ■ May not always go as planned if the crowd isn’t friendly.
Next… You are nearly a campaign expert! Play Win the White House to put your new skills to the test and run for president!