Wim TV for mobile operators Mission statement Wim
Wim. TV for mobile operators
Mission statement Wim. TV gives a mobile operator the means to constantly meet diversified and fast evolv ingneeds and interests of its subscribers by leveraging on its assets
Examples of what users of a mobile operator can do with Wim. TV • • • Post Vo. D and SVo. D content with a variety of business models Stream live events with associated chat rooms Post playlists made up of own and platform content Post navigable aggregations of own and platform content Post interactive content with products that end users can buy Post navigable video clips for social network users to edit/re-post Create communities around geo-referenced videos of places Create video contests end users can vote on Stream TV-like scheduled content (stored and live) with targeted ads Trade (sell or buy) content Depending on mobile operators’ business models, users – service providers and end users – can access different service levels See some illustrative specific use cases
Wim. Bridge – video linking Viewer watches a linear video. When a bridget (icon on the bottom) appears, he can jump to another video. Primary video pauses, secondary video is displayed on top of primary video. When viewer leaves secondary, primary video resumes
Wim. Bridge – for enhanced social experiences Wim. Bridge, a tool • To create video bridgets (VB) (interactive navigable videos) • To discover and learn more about interesting aspects of a topic • To share video bridgets on social platforms Mobile • Create and share your VB on Facebook Video Bridget • Your friend watches your VB on FB Views • Your friend edits & shares your VB on FB Share on Facebook • New VBs are posted to your friend’s friends
Wim. Cast – real TV on the web Top figure: timeline with time of start of video or event Bottom figure: repository whence author can pick videos/event to populate timeline
Main Wim. TV platform services • Content uploading and tagging • Platform wide Digital Rights Management (DRM) • Stored content publication with different models • Video on Demand • Subscription Video on Demand • Different licences • Live event publication • Free/pay, chat rooms, recording, small scale and large scale • TV like scheduled services • Made up of stored and live content, suitable for targeted ads placing • Navigable interactive content • Standard based video linking • Viral posting on facebook of linked videos • Content market place • Set licence (selling) • Acquire licence (buying)
How a mobile operator can benefit from Wim. TV. . . A mobile operatot can adopt different business models • Offer content distribution services • Acquires rights to major content • Streams content to subscribers with data plan package • Lets its subscribers use Wim. TV services to create media fan communities – for fun or for business • May acquire some content rights • Subscribers use Wim. TV services with guaranteed rights management (content may be used as per licensor’s terms) • Lets content/service providers use its Wim. TV instance(s) to distribute providers’ content • Acts as both aggregator and provider of streaming services to third party content/service providers • More. . .
A look inside Wim. TV Client Private page 1 Private page 2 Private page m Public page 1 Public page n Frontend Wim. TV API Wim. TV Backend Admin interface Ingestion Data base User custom. Thumbnails Transactions Frontend • Backend access via API • Customised video player • Fully responsive • Custom FE no backend change Two kinds of Wim. TV frontend page: • Public (for service users) • Private (for mobile operator or service providers) Stats Wim. Cast Video analysis Wim. Bridge REST API Stream. srvc Backend • Robust OSS infrastructure • Microservice architecture • Rich set of API • On cloud/on premises operation • Modern streaming technology Different frontend/backend configurations possible
Baseline configuration (Wim. TV. 0) Main functionalities • User sign-in/log-in • Content upload/tag: audio, audio video and images • Content publication and streaming: on demand/live, subscription Vo. D, TV-like schedules, interactive videos, free and pay • Content trading: licence, put up for sale, acquire • Analytics • Admin Note: Wim. Labs currently runs a Wim. TV. 0 instance on the cloud (AWS) at www. wim. tv Supports a "Wim. TV Community" of ~10, 000 «service providers» (orders of magnitude more users) Used to test new releases Business model worth considering if mobile operator wishes to create communities.
Wim. TV. 0 – functionality rich pages 1 Upload/tag audio, audio-video and images Review scheduled service Create live event Mobile operator needs little effort to develop custom pages from existing ones All frontend pages are fully responsive
Wim. TV. 0 – functionality rich pages 2 Select from Vo. D channel Content trading Analytics Mobile operator needs little effort to develop custom pages from existing ones All frontend pages are fully responsive
Other Wim. TV configurations mobile operators can choose among 3 different Wim. TV configurations Wim. TV. 1 • Selected branded public pages running on mobile operator’s web site • Standard private pages running on Wim. TV. 0 • Backend running on Wim. TV. 0 Wim. TV. 2 • Selected branded public pages running on mobile operator’s web site • Selected branded private pages running on mobile operators’ web site • Backend running on Wim. TV. 0 Wim. TV. 3 • Selected branded public pages running on mobile operator’s web site • Selected branded private pages running on mobile operator’s web site • Backend with selected/extended functionality running on mobile operator’s machines or proprietary cloud instance
A suggested roadmap 1. Create one or more Wim. TV. 0 accounts • Tests: mobile operator’s personnel verify Wim. TV suitability to mobile operators’ needs • Cost: virtually 0 2. Deploy mobile operator’s-branded public pages on a Wim. TV. 1 instance • Tests: a reduced number of users not from operator • Cost: a few k€ (No backend changes, no ICT integration) 3. Deploy mobile operator’s-branded services on a Wim. TV. 2 instance • Tests: with a significant number of users not from operator • Cost: depends on the nature of new services 4. Deploy a full scale Wim. TV. 3 instance • Choose environment (on cloud/on premises) • Fully custom solution (analysis and development) • Cost: depends on exact nature of solution
Integration of Wim. TV in mobile operator’s ICT infrastructure – 1 Each of Wim. TV. 1 -2 -3 levels can be interfaced with mobile operator’s ICT infrastructure: subscribers data base, payment systems, network facilities etc. A mobile operator-branded service typically requires new public and/or private pages. Mobile operator’s developers or Wim. Labs implement pages using exisiting Wim. TV API which already support many service functions. Wim. Labs undertakes to develop a new backend functionality and document the relevant API, if an mobile operators-branded service requires it.
Integration of Wim. TV in mobile operator’s ICT infrastructure – 2 If mobile operator selects to deploy • Wim. TV. 1 or Wim. TV. 2, mobile operatos (or Wim. Labs) will install the custom public or public-private pages on mobile operator’s web site. • Wim. TV. 3, Wim. Labs will install the mobile operator’s Wim. TV instance (pages and backend) on mobile operator’s computing environment (cloud or otherwise). The Wim. TV instance can be operated by Wim. Labs or mobile operator’s personnel (Wim. Labs will train mobile operator’s personnel). Wim. Labs licenses Wim. TV components to mobile operator. Licence covers: backend and mobile operator’s-specific web pages (if developed by Wim. Labs). Wim. Labs is available to maintain, support and update mobile operator’s Wim. TV instance.
Wim. TV strong points • Layered architecture • Javascript-based frontent • Micro-service based backend • Runs on cloud/on premises Wim. TV is available in 3 different versions with different functionalities and licensing/operating cost
Contact Us Wim. Labs (Leonardo Chiariglione) Phone: +39 335 612 11 59 Skype: lc-cedeo Email: info@wimlabs. com WWW: www. wimlabs. com www. linkedin. com/in/leonardochiariglione/
Some service examples enabled by Wim. TV - 1 Use case #1 • Operator Ganesh offers his Wim. TV platform to service provider José • José creates TV-like scheduled programs interspersed with commercials • Ganesh subscriber Ann watches José's programs (data plan is not consumed) • José uses revenues (commercials) to pay for content and use of Ganesh network. Use case #2 • Operator Bill offers his Wim. TV platform to content creator Hassan • Hassan extends the appeal of a video that contains product placements by adding links (“bridgets”) signalling that more information is available on what is shown in the video • Amira watches Hassan's video and clicks on a bridget related to a scenic place, buys a holiday package using the operator’s payment system and shares the bridget on social networks for others to enjoy • Bill gains from CPM and payments Services described are examples intended to show the potential of the Wim. TV platform. “Obvious" services (live, Vo. D and SVo. D services) are not mentioned.
Some service examples enabled by Wim. TV - 2 Use case #3 • Operator Ali offers his Wim. TV platform to audio content provider Hideo • Keiko creates one of her great playlists and posts it to her page on Ali's Wim. TV platform • Ali’s subscriber Rosy, with an account on Ali's Wim. TV platform, plays Keiko's playlist • Hideo-Ali and Ali-Keiko share revenues according to their respective business agreements Use case #4 • Operator Weiguo wants to create a video-centred community with subscribers • Weiguo designs his platform manager role, develops s applications, provides services etc. • Weiguo subscribers upload, edit, post, share and trade content • Weiguo attracts/retains subscribers and gains from transactions in the community Services described are examples intended to show the potential of the Wim. TV platform. “Obvious" services (live, Vo. D and SVo. D services) are not mentioned.
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