Why to Animate Why to Animate Its a

Why to Animate ?

Why to Animate ? It's a journey into fantastical Don't animate for scene, animate for the story. What if it cannot be done in Live action ? ? It's an Artists catharsis.

Who is an Animator ? A person who can do a synthesis of motion, graphically or through objects

Animation BPO in India �The animation industry in India is estimated at $460 million (Rs 2, 232 crore). It is expected to grow at a CAGR of 27 per cent and reach $1. 16 billion (Rs 5, 644 crore) by 2012. �This industry can be categorized into four different components: Entertainment, education, content development and multimedia/web design. �With approximately 200 animation studios, India has emerged as a global outsourcing hub for animation technology services.

Advantages �Low cost of production ($300, 000 in US or Europe is $25000 in India. �Skilled Man power �Vernacular is not a handicap

Disadvantage �the cost differance is dependent on client Country's Economy �the cost differance is dependent on the service provider Country's Economy �Unstable and speculative. �Creates intra-organization disparity among the resource people.

Plan B �Develop a potent market for Intellectual Content. �Create environments for holistic education , not about Animation but about the entire process of film Making �Create entrepreneurs and independent film makers.

�Create short films , earn visibility on festival circuit. �Indigenous style of storytelling. (this harks back to the Film Division and Amar chitrakatha days). �Flexible Pipelines instead of template provided by client

Explore mediums other than middle of the road CG and Cel Animation. �Cutout �Clay �Object �Pixiliation �Hybrids the medium above can be handled by smaller teams in tighter budgets

�when wisely used with the combination of good story, the medium can turn out to be a novelty in a market that is being over populated by CG and Cel Animation. �A non Artists can also work with these mediums. �A non Technical person can also work with these mediums

�The real joy of animation that lies in the physical process of being able to touch and feel your animate-able space, can be explored. �This can happen without disturbing the already established Outsource market run by renowned Production houses. �Market slowly changes from " Job Driven" to "Artist Driven".

�Thank you