WHY THE MR GOODFISH PROGRAM Of the total

WHY THE MR. GOODFISH PROGRAM ? Of the total number of stocks assessed in 2015 (FAO. 2018): • 31. 1% are fished at a biologically unsustainable level • 59. 9% are fully fished • 7% are underfished Unsustainable fisheries – a threat to the future of the entire economic sector: from fishermen, fishmongers and chefs to consumers

WHAT IS MR. GOODFISH ? A European program that raises awareness of the importance of sustainable seafood consumption among the general public and professionals § An innovative approach: sensitizing seafood consumers when they are the most concerned – at the restaurant or at fishmonger’s § Involving the entire seafood value chain: engaging fishermen, seafood producers, wholesalers, restaurants, canteens, fishmongers and consumers and thus reducing human pressure on fish stocks. § A positive attitude: no banning but promoting sustainable alternatives to professionals and to the public at large

WHAT IS MR. GOODFISH ? Initiated by three important aquaria in Europe in 2010, part of the WORLD OCEAN NETWORK. Nausicaá, National Sea Center, in France Acquario di Genova, in Italy Aquarium Finisterrae, in Spain

MR. GOODFISH RECOMMENDATIONS TOWARDS SUSTAINABLE FISHERIES • Specific for each coastal area: Channel & North Sea, Brittany & Atlantic and Mediterranean • Involving all actors: scientists, fishermen, restaurant owners, fishmongers, wholesalers, consumer associations, etc… • Seasonal: the committees meet every 3 months Size : At the first sexual maturity Status of resources : ICES, IFREMER datas Season : Out of the reproduction period

MR. GOODFISH RECOMMENDATIONS TOWARDS SUSTAINABLE AQUACULTURE To simplify the controls we based on certifications : Keywords to guide our reflexion : • Involving the entire aquaculture sector • Clear, Logic, easy to explain • Positive list, no blame • Low impact on the environment • Resource preservation • Based on scientific information • European recommendations

MR. GOODFISH TODAY Over 1000 partners have joined us in France, Monaco, Italy and Spain : ü ü ü ü Restaurants Schools Fishmongers Fishermen Fish retailers METRO Cash&Carry Supermarkets

NATIONAL AND INTERNATIONAL PARTNERSHIPS EUROTOQUES : European association of Chefs lobbying in Brussels CNPMEM : National Committee of Fisheries and Aquaculture THE FOREST TRUST : International NGO who helps transform supply chains for the benefit of people and nature Global Seafood Ratings Alliance : Collaboration that aims to improve the effectiveness, efficiency and influence of Seafood Rating Organizations around the world. - Ocean Wise - Seafood Watch - Marine Conservation Society - Seafood Legacy & Sailors for the Sea…

COMMUNICATION TOOLS § § § § Stickers Leaflets Price tags Posters Whiteboards A General guidebook Scientific rationale Educational booklet for children Recipes Videos Website, mobile app Derived products … Specific tools adapted to each professional group to promote the Mr. Goodfish program

A NEW WEBSITE AND AN APP

PROFESSIONAL AND PUBLIC EVENTS Permanent exhibits in aquariums Educational kit Educational activities Public events (World expo, Salon International de l’Agriculture, Sea festival) § Professional events (SERBOTEL, SIRHA, Seafood Expo, North Atlantic Seafood Forum, WSC) § §

THE ADDED VALUE OF MR. GOODFISH Positive attitude Involving the whole chain: from the sea to the plate Educational and communication tools specific for each target group Educational dimension Advice to companies on sustainable development, quality and CSR issues Based on reliable scientific data

Contact Justine DELETTRE : mrgoodfish@nausicaa. fr 03 21 30 99 99 www. mrgoodfish. com