Why Qute Target Segments Target Cities BAJAJ QUTE

Why Qute Target Segments Target Cities BAJAJ QUTE The Clean-Green-Safe Quadricycle from the future College – IIFT, Delhi Team Name – Wildlings Participants – Ishan Shome – Pushan Banerjee Analyzing Qute’s necessity in the Indian automobile market Identifying top 3 Intra-city target groups Identifying 5 cities in India were Qute can be launched 1

Why India needs Qute Ansoff Matrix New Products 78% Road accidents 16% Driver's fault 4% 2% Defective vehicle Weather condition Others Light structure - minimal damage in accident Product Development 3 -wheeler’s Rate - Rs 8/Km Estimated rate for Qute – Rs 10/Km Small premium for safer, comfortable ride New Markets Existing Products 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Small turning radius Can manoeuvre narrow Indian roads Ø India - 23 rd most polluted country Ø Greenest 4 -wheeler vehicle Smaller engine - Low running cost First-mover advantage, little cannibalization in existing 3 -wheeler market 2

v Top 3 intra-city target groups o Auto-rickshaws 2 nd The most preferred transport, accounting for 14% of daily traffic o 30% growth in FY 18 o Growth of 24. 19% in domestic sales 3 o Commercial car Rental segment’s market revenue projected to grow at 35% CAGR o Increasing market penetration in developing IT hubs o Ola/Uber focuses on A & B segment cars in India o More margin to drivers o Ola with 100, 000 autorickshaws plan to reach 250, 000 in over 100 cities by 2018

ü 5 Indian Cities Pune • • Auto-rickshaws not permitted in South Mumbai • • Highest number of 2 wheelers in Asia Car rental, auto-rickshaw market booming due to expanding IT hubs • • India’s biggest IT hub Growing market of OLA UBER, commercial car rentals • Lesser number of auto-rickshaws, so a potential market Thriving car rental market Mumbai Huge number of daily passengers Bangalore § South Zone has highest number of 3 wheeler and Commercial vehicle sales § Kerala allowed to retail Qute Kochi Guwahati • 43

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