Why is CocaCola using zerobased budgeting Original blog

  • Slides: 8
Download presentation
Why is Coca-Cola using zero-based budgeting? Original blog posting (February 13, 2015) Copyright ©

Why is Coca-Cola using zero-based budgeting? Original blog posting (February 13, 2015) Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.

Coke announces $3 billion cost-cutting effort • Resulting from decreased global demand for soft

Coke announces $3 billion cost-cutting effort • Resulting from decreased global demand for soft drinks due to customer health concerns • Now using zero-based budgeting through its operations • Standardizing operations across its business units • Expects cost-cutting to be complete by 2019 Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.

Question 1 What is zero-based budgeting? Copyright © 2014 by Dr. Wendy Tietz. This

Question 1 What is zero-based budgeting? Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.

Question 2 Why might Coca-Cola want to use zero-based budgeting? Copyright © 2014 by

Question 2 Why might Coca-Cola want to use zero-based budgeting? Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.

Question 3 Do you expect that managers at Coca-Cola would embrace zero-based budgeting? Why

Question 3 Do you expect that managers at Coca-Cola would embrace zero-based budgeting? Why or why not? Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.

Question 4 Why would standardizing operations across business units help with cost-cutting? Copyright ©

Question 4 Why would standardizing operations across business units help with cost-cutting? Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.

Question Recap 1. What is zero-based budgeting? 2. Why might Coca-Cola want to use

Question Recap 1. What is zero-based budgeting? 2. Why might Coca-Cola want to use zero-based budgeting? 3. Do you expect that managers at Coca-Cola would embrace zero-based budgeting? Why or why not? 4. Why would standardizing operations across business units help with cost-cutting? Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.

For additional news stories to use in the accounting classroom, see the Accounting in

For additional news stories to use in the accounting classroom, see the Accounting in the Headlines blog at http: //accountingintheheadlines. com/ Related video resources can be found at http: //www. youtube. com/user/accountingheadlines Questions or comments? Contact Dr. Wendy Tietz at [email protected] edu Copyright © 2014 by Dr. Wendy Tietz. This work is licensed under a Creative Commons Attribution. Non. Commercial 3. 0 Unported License.