Why Innovate Why Innovate Because its my job

Why Innovate?

Why Innovate? • Because it’s my job? • Because my competitors do? • Because we would have nothing to advertise if we didn’t have an LTO?

Why Innovate? Guest-facing (FOH) Internal (BOH) e. g. A winning recipe and presentation e. g. Using an ingredient in 4 different ways

BOH Innovation 1 using Jumbo tenders 2 3 Can a creative approach to innovation reduce costs, decrease skus and increase quality? 4

Why Innovate? Can you reduce the food cost % of a menu item without reducing quality? Innovate > Take Traditional to Untraditional Innovate > Promote Local to increase value This burrito has poblano sour cream, roasted corn and spicy shrimp Tell a story, be consistent and the customer will pay a premium…

THIN K TANK Which broccoli is right for you? 14 Count Cut Crowns Cut Florets $32 $36 $40 Useable weight per case 9. 27 lbs 15. 58 lbs 100% Waste Weight per case 11. 24 lbs 14. 91 lbs 0 Total usable cost per lb $3. 45 $2. 31 $2. 28 Cost per case Beyond cost, you need to factor in labor, yield and in general, what is the useable part of the broccoli that is best suited to your operation. If you are using florets only, it is best to pay more to pay less.

THIN K TANK Random chicken breast Paying more will save you money 7 oz chicken breast trimmed to 6 oz clean chicken breast Line item purchasing will appear to be less expensive, but look at some of the other factors: • Waste- Inconsistency of sizing • Waste- Unskilled labor. What is going into the trash • Food Safety risk • Guest Satisfaction- Consistency is critical

Guest Facing (FOH) Innovation Can you make your customer the innovator by allowing them to customize the dish?

Guest Facing (FOH) Innovation Does innovation have to start from blank slate?

Guest Facing (FOH) Innovation Can you make food special and raise your average check with innovative add-ons?

Guest Facing (FOH) Innovation Can you use #2 products to create profitable menu items?

Offensive vs Defensive Innovation Em’s sub shop has been a staple in this market for over 50 years Chick fil-A moves into the market and Em’s is feeling a little pressure

Why Innovate? • Because it’s my job? • Because my competitors do? • Because we would have nothing to advertise if we didn’t have an LTO?