WHY EXPORTING TRULY IS GREAT CASE STUDY Coltraco

WHY EXPORTING TRULY IS GREAT. CASE STUDY: Coltraco Ultrasonics manufactures ultrasonic technology to inspect fixed fire suppression systems - exports 89% to 109 countries 22 nd November 2018 | ABMEC Conference SPEAKER: Karen Jones, Senior Sales Manager Coltraco Ultrasonics karencjones@coltraco. uk | www. coltraco. uk

OUR VIEW OF EXPORTING • Coltraco Ultrasonics would not be exporting today without the help of DIT’s market reports • HMG is “ahead of business” for the first time in 30 year experience thanks to DIT and the Board of Trade • The GREAT campaign is the most successful cross-Departmental marketing initiative in 25 years • UK companies who are succeeding in the highly competitive G 5 UK economy with exportable products & services are “fit to export” and should use UK Gov support more • Support such as great. gov. uk website, country trade missions and inward delegations and the first class Export Strategy W W W. C O L T R A C O M

CASE STUDY: TECH EXPORTER • Coltraco Ultrasonics is a leading British designer and manufacturer of ultrasonic technology, deeply embedded in the mining supply chain worldwide • Exporting 89% to 109 countries: 40% Asia, 10% Middle East, 15% Europe, 17% USA and remainder South America/ Africa. • Committed to innovation through R&D centres of excellence • Active members of 16 trade associations – our CEO is on the Governing Councils of 5 • Motto “better, faster, cheaper” across core technologies in liquid level indication, seal integrity and condition monitoring for mining and distribution W W W. C O L T R A C O M

WHY WE EXPORT? • British values with integrity at our foundation – from design and manufacture through to the after sales lifetime customer care commitment • Innovative tech thanks to intense R&D in house and partnering with universities such as Durham and Warwick, HMG’s Innovate. UK - awarded “best of British” • Truly global outlook - seeing the world from Japan to USA, through a prism of 4 concentric spheres - fit for a Global Britain era • People centric mission to save lives plus our definitions of company, CEO, business • Prominent Communications & PR capability with HMG and Trade press

BACKED BY SCIENCE • Our mission is to improve safety for critical and high value environments to protect people, assets & infrastructure to deliver the Safesite® on land Safeship® at sea • Mines are high value, safety critical environments, in which it is vital to have functioning fire safety Fire safety is one key risk we help customers minimise, by inspecting the fixed liquefied gaseous fire suppression systems, room integrity, connecting pipework and also corrosion testing. W W W. C O L T R A C O M

EXPORTING RISKS? • Knowledge, social, cultural, language and financial barriers • Corruption & Bribery – the UK Bribery Act 2010 supported by Ministry of Justice guidance & the Business Integrity Initiative • Advice to an owner: “examine your reputational integrity yourself before you go overseas, because its those values which will enable your business to grow and will take you from the transactional to the relational and will protect you from getting into difficulties down the line wittingly or unwittingly” W. C O L T R A C O M

HOW HMG HELPS SMEs • HMG – particularly DIT – provide confidence, through the branding, security and awareness that HMG are promoting exporters and innovators • Through information such as market reports, advice on promotion e. g. exhibitions, personal contact through ITAs and positive PR • Funding through UKEF and knowing which grants and funding are available • By making connections worldwide through the UKGov network of High Commissions, Embassies and DIT personnel, as well as introductions to the State-Owned-Enterprises who constitute major customers W. C O L T R A C O M

HOW BUSINESS CAN HELP HMG • “Think not what government can do for you but what you can do for government” • If DIT have ITAs and sectoral managers, business should create HMG focal points • Partnership is key so that HMG can improve with more knowledge from business • SMEs may enjoy the privileges of funding/access from HMG to create wealth • In return SMEs have responsibility, perhaps “a national duty to export” in line with the Prosperity Continuum and achieving security and happiness too W. C O L T R A C O M

CASE STUDY: PRECIOUS METALS MINE • Who? An Australian base and precious metals mine • What? Transformers are used in electric power transmission. As transformers age, they become more likely to lose internal oil. • Why? It is important for oil levels in the transformer main tanks to be full, as they act as an insulator and allows the transformers to function efficiently • How? Traditional methods of oil inspection are time consuming and cumbersome and contribute directly to increased maintenance costs. • Safesite® solution: Portalevel® MAX is the faster, better, cheaper method to test liquid levels by using ultrasonics W W W. C O L T R A C O M

FLYING THE FLAG FOR UK PLC • Exporting is great and opportunities are there now. Get in touch to learn more! • Karen leads International Sales at Coltraco Ultrasonics, managing their global network through her strategic skills in customer management and public relations. • Her Childhood was in Canada and Australia and graduated from Exeter University • Karen’s career spans shipping, property and publishing Karen Jones Sr Sales Manager karencjones@coltraco. uk W. C O L T R A C O M