Why are they Niche Grizzly Bear is an

Why are they Niche? • Grizzly Bear is an American indie rock band from Brooklyn, New York, formed in 2002 • They are a niche band as they are not well known and are different to mainstream bands. They are more arty than mainstream bands and their album covers reflect this. • The band employs traditional and electronic instruments. Their sound has been categorized as psychedelic pop, folk rock, and experimental, and is dominated by the use of vocal harmonies. • The band is one of the few non-electronic artists signed to Warp Records. • Their music videos are very unusual and this is what makes them niche.

How are they marketed? • The Grizzly Bear are marketed as a normal group of people, dressed in everyday clothing. • They are signed to Warp Records. • The band have has various different television appearances from 20072012 and they have been used as a soundtrack for many episodes of TV shows such as Skins. • Their website allows fans to buy merchandise such as t-shirts, key rings, tour tickets, and posters. • They have a twitter account which allows fans to follow them and keep up to date with all their tour dates and they also have a Facebook account so they are very up to date with technology.

Where is their music mostly widely available? • Grizzly Bears music is mostly available at HMV, Tesco, Sainsburys, Amazon, Ebay, Asda and Morrison's meaning the artist is widely available. • They are in all the main high-street stores but because they are so different only those who know about them are probably going to look at the album cover and buy it. • In these stores you can physically go and buy the whole album yourself and take it home or have it delivered to you.

How are they received by the public • Grizzly Bear are targeting an audience that are interested in indie and alternative music. • The band are received as being very popular amongst those who enjoy niche bands as there are many fan sites set up where fans can join in forums and talk about the latest Grizzly Bear gigs that they’ve been too. • There are My. Space pages set up, Facebook groups and Twitter fan pages as well.

Where can the music be purchased or downloaded? • Grizzly Bear is available on Itunes meaning people can buy their music direct from there and transfer it to their Ipods, Iphones ect. • Also their music videos and lyrics are on Youtube meaning that illegal downloaded are possible so the band may lose money for this. • You can also buy the music from their own website and off Emusic.