Why All Businesses Should Embrace Sustainability NITIE 18
Why All Businesses Should Embrace Sustainability NITIE, 18. 10. 2019 Biren Vora
Megatrends • Generational Shifts In Expectations Of Business • Climate Change • Resource Pressures • Rise Of Clean Energy • Radical Transparency
Citizens In Support Of Business’s Responsibility Source : Pw. C – SDG Research
Businesses & Society : On The Same Wavelength? Source : Pw. C – SDG Research
Community Activism
Sustainable Development Goals Image Source : UN – SDGs, Action Campaign
Business Impact By Industry Source : Pw. C – SDG Research
SDGs – Business Impact & Opportunity Source : Pw. C – SDG Research
Why Business Sustainability? • Innovation • Efficient Operations & Supply Chains • Tie The Business To A Larger Purpose • Societal License To Operate • Compliance • Investor Demands (Black. Rock, Vanguard) Source : Pw. C – SDG Research
Interbrand Criteria • Clarity … Does The Brand Stand For Greening & Sustainability? • Commitment … Is The Business Committed To Green Or Sustainable Brand? • Protection … Is The Green Brand Globally Secure? • Responsiveness … Is The Brand In Touch With Greening Opportunities Or Sustainability Challenges? • Brand Fit … Does The Brand Fit With The Consumer’s Sustainability Needs? Source : Interbrand
Interbrand Criteria (continued) • Authenticity … Is The Brand Built On Well-grounded Values Of Environmental Care? • Differentiation … Does The Brand Offer A Distinctive Green Solution? • Consistency … Does The Brand Reflect Commitment To Sustainability? • Presence … Is The Brand Talked About Positively By All? • Understanding … Do Customers Understand The Distinctive Qualities Of The Brand And The Sustainable Company? Source : Interbrand
WEF Risks Vs Business Perspectives On SDGs Source : Pw. C – SDG Research
How Should Businesses Respond? • Engage, Engage • Consider The Human Aspects Of Business • Embrace Transparency • Listen To Gen “Z” • Collaborate Source : Pw. C – SDG Research
Heatmap Of Circular Economy Barriers Source : Deloitte – SDGs, A Business Perspective
Benefits To Business • Engaged Stakeholders • Improved Risk Management • Building A Culture Of Innovation • Improved Financial Performance • Increased Customer Loyalty • Attracting Talent Source : HBR – The Comprehensive Business Case For Sustainability
Thank You
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