Why a Fundraising Growth Platform FUNDRAISING HAS BEEN
Why a Fundraising Growth Platform?
FUNDRAISING HAS BEEN TRANSFORMED ● ● ● More Transparency More Online More Mobile More Data More Connected
CHALLENGES FOR FUNDRAISERS ● Tracking interactions and donations across many touch points ● Providing donors, staff, and board members with accurate and actionable information ● Optimizing external communications and internal processes for small screens ● Connecting disconnected systems ● Retaining and developing donors
SOLUTION: FUNDRAISING GROWTH PLATFORM ● Grow beyond tracking donors in Excel and so much more than a database ● A system with the robust capabilities to manage a modern fundraising operation ● Donors respond by giving more and remaining loyal
AGENDA ● What Differentiates a Growth Platform ● Demonstration ○ ○ ○ Managing Relationships Communications Gift Entry & Receipting Modern Fundraising Data Analytics & Reporting ● Donor. Perfect Growth Tracks ● Questions
THE FUNDRAISING GROWTH PLATFORM ● Sophistication of a world class nonprofit donor management solution that is much more than a database ● Easy to learn, easy to use, easy to customize, easy to grow ● Tools that extend to manage every aspect of the donor experience ○ Online giving forms, auction software, email tools, real segmentation features with extensive integration tools connect other systems, keep your data in one place and make it accessible
WHAT A GROWTH PLATFORM CAN DO ● Take online donations on your website, thank donors immediately and update the database all automatically ● Segment email and direct mail communications based on giving history and survey results ● Combine volunteer and donation data for a comprehensive view of your constituents ● Use donation history and wealth scoring to identify your best next action as a nonprofit leader ● Generate multi-channel communications and track effectiveness: direct mail, email, text and ● Automate donations from fundraising events, membership, auctions, golf outings and others
DEMO: WHAT YOU CAN DO WITH A FUNDRAISING GROWTH PLATFORM
QUESTIONS?
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