WHO WOULD BE YOUR TARGET AUDIENCE FOR YOUR
WHO WOULD BE YOUR TARGET AUDIENCE FOR YOUR MEDIA PRODUCT? By Jason Faria
In our media product, a two-minute opening scene to a psychological thriller, “Paranoia”, we attempted appeal to a certain target audience, which is an important component of opening scenes in movies of all genres, as audiences are made quickly aware of whether they’ll be interested in the movie or whether they don’t want to carry on watching.
AGE We decided to target a conventional audience in the thriller genre, of young adults aged 15 to 34 years, as we thought this would be an easier audience to target as opposed to going against typical conventions and targeting a counter-stereotypical, older audience. Also our actors were a part o this age group and therefore we felt that this age group would be able to emphasize with the characters with greater ease as they’re around the same age.
We decided to target a mainly male audience in our coursework. We thought that this was a conventional theme in the majority of Psychological Thrillers, a conclusion we drew due to research, and we therefore wanted to follow these conventional guidelines. One way we attempted to do this was through the use of two young, relatable males as our the two main characters in the opening sequence of ‘Paranoia’. GENDER
We also chose to target an audience with an NRS social grade of C 1 -D, as we thought that this was the most conventional audience to target for this genre, we also took into consideration that these three NRS social grades make up 63% of the population of the UK, as of 2016, and therefore through targeting this audience, it would allow for us to attract as big an audience as we thought was realistic. We also didn’t believe that our storyline would attract people in higher paid occupations such as doctors, lawyers etc. and we therefore chose to target these audiences as a result. NRS SOCIAL GRADE
Using demographics such as age, gender and occupation to define or categorise an audience is often very helpful, however it doesn't always give the best results as many people don't fit in the traditional categories. We chose as a group to target two specific psychometrics, the explorer, and the struggler; The Explorer – like to discover new things and are attracted to new or innovated brands, products and experiences. They seek discovery. The Struggler – ‘live in the present’ attitude and doesn’t typically think about the future. They seek escape. PSYCHOMETRICS
Why we chose to target each of the following; The Explorer – we chose to target explorers as they like to discover new things and we believe that our product is unique enough for them to be attracted to our film. They’re also attracted to new or innovative brands, products and experiences, this also matched our criteria as we are a supposedly a new media producer and they may therefore be willing to give us a chance and experience what our movie is like, as they seek discovery, and this is a chance for them to do so. The struggler – we also chose to target strugglers as they have a ‘live for the day’ attitude and doesn’t think much about the future. They may see themselves as victims with only their physical skills as helping them in society and they seek escape. PSYCHOMETRICS; EXPLAINED
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