Who are we Pearson Education Higher Education Professional

Who are we? Pearson Education: Higher Education Professional Education Schools ELT Distributed Learning Partner with universities to develop and market distance learning courses

Part one How are publishers using the web?

Why publish online? More suitable format for directory-style resources Harrisons Online (Mc. Graw Hill) Ideal distribution mechanism for SOME resources Journal articles Research in book format (eg OUP) Adds to range of media for on-campus students Interactive questions Means of adding community to distance learning

Pearson Education online Market responsive publishing Web-based distance learning courses Customisable online content independent of textbook Customisable online content to support textbook Textbook + companion website

Companion websites Chapter summaries Quizzes Lecturer resources Student resources Some interaction Case studies News links

Online courses Concept summaries Interactive exercises Formative assessment Case studies Customizable tests and quizzes Discussion questions Annotated web links

Distance learning courses Video introductions Topic summaries

Distance learning courses Interactive exercises Online discussions

Pearson and universities Using online courses Coventry University of Huddersfield Dublin City University Glasgow Caledonian University Paisley Business School BI - The Norwegian School of Management Grenoble ESC (France) University College Dublin Windesheim (Netherlands) Nijenrode University (Netherlands) Manchester Metropolitan University Distance learning partners Edinburgh Business School University of Portsmouth Chartered Institute of Marketing

Pearson Education online Customisable online content independent of textbook Customisable online content to support textbook Textbook + companion website Depth of relationship Web-based distance learning courses

Part two How are publishers changing the way they operate?

Market / needs analysis Pearson Distributed Learning Market research Profit and loss Target markets Market entry strategies Student profile Course coverage Competition Pricing model Cultural considerations Pedagogy Technical requirements Roles and responsibilities à Develop a business plan for the successful delivery of the course à Provide framework for project definition

Course specification Detailed course outline Detailed schedule and budget Pearson Distributed Learning Using expertise in content production, work with partner to: à write detailed course specification à establish structures, devise module-level templates etc à draw up schedules and costings

Set up systems à Sample template Set up LMS Commission / buy in html templates, Flash interactions etc Set up authoring systems Pearson Distributed Learning à Advise on choice of LMS if appropriate à Advise on choice of CMS; ensure CMS is ready to receive content à Devise html templates, hardcopy designs, Flash interactions etc à Propose authoring solutions (template -driven)

Set up content creation team Pearson Distributed Learning Authors Project managers Graphic designers Proof-readers Copy-editors Interaction designers Technical developers Using existing networks: à recruit project managers, editors etc à set up teambuilding events, project meetings etc

Implementation Pearson Distributed Learning Write new material Adapt existing material à Project management à Recruitment of students Assemble Learning Objects into course Revisions Marketing Revisions Recruitment Launch

Is this still publishing? Traditional core strengths Business planning Content development Sales and marketing Redeployment to meet changing needs Changing relationship with universities Universities no longer just ‘consumers’ Universities offering flexible mix of online and on-campus units in a single programme