Who Am I What Skills Do I Need

Who Am I? What Skills Do I Need? Where Am I Headed?

Developing Your Leadership Brand How do you want to be known?

“A leadership brand conveys your identity and distinctiveness as a leader. It communicates the value you offer. ” - Ulrich and Smallwood

Leadership Brand A leadership brand is a promise you make to people who do business with you. It represents all the things you stand for including your: – Values – Attitudes – Behaviors – Communication style – Attire/grooming

Let’s watch an example

Exercise: Developing Your Leadership Brand Five Questions 1. What results do you want to achieve in the next year? 2. What do you wish to be known for? 3. Do you have a distinctive identity? Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand, Harvard Management Update, 2007 4. Do you have a leadership brand statement? 5. Do others know about you and your brand?

Focus = Results Step 1: Ask yourself: What results do I want to achieve in the next year? Then, write down three. The significant results I want to deliver this year are: -----------------------------------A leadership brand helps you be effective in the position you currently have as well as the position you aspire to.

Your “Emotional Aftertaste” Next step: Identify what you wish to be known for. Look at your top five values from the first module. When those values are manifested in your behavior and interaction with others, what adjectives would your colleagues use to describe you? 1. 2. 3. 4. 5.

Values in Action Do you have a distinctive identity? Next, take those adjectives and come up with two-word phrases that reflect your desired identity. Example: “calmly driven” is very different than “tirelessly driven. ” “A brand is an emotional aftertaste that's conjured up by a series of experiences. Think about your grandmother. Feel it? That feeling is your grandma's brand. ” - Ze Franke Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand, Harvard Management Update, 2007

Your Personal Tagline Next, construct your leadership brand statement. The purpose of this step is to make a connection between what you want to be known for (Steps 2 and 3) and your desired results (Step 1). Fill in the blanks: "I want to be known for being _______ so that I can deliver _____. “ Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand, Harvard Management Update, 2007

Is There Alignment? Finally, make your brand identity real. Example: If you wish to be seen as focused yet flexible, do others actually perceive you that way? How can you find out? A note of caution: Be careful not to over-promise and then under-deliver. Source: Dave Ulrich and Norm Smallwood, Developing Your Leadership Brand, , Harvard Management Update, 2007

Developing a leadership brand takes time, effort, intention and consistency Five Secrets to Excel Under Pressure 1. 2. 3. 4. 5. Focus Discipline Adaptability Being Present Balancing Fear and Desire The most essential one is focus. Being focused is different from concentration. Remembering what’s on your grocery list is concentrating. Focus is a skill that allows us to be in the moment and attend to the task at hand.

The Office Top Five Leadership Lessons Click on the to see the first lesson Michael Scott Branch Manager, Dunder Mifflin

The Office Top Five Leadership Lessons Click on the to see the second lesson “Do I need to be liked? Absolutely not. I like to be liked. I enjoy being liked. I have to be liked. But it’s not like this compulsive need to be liked, like my need to be praised. ” # 1: Show Appreciation for Others

The Office Top Five Leadership Lessons Click on the to see third lesson “Would I rather be feared or loved? Umm, easy – both. I want people to be afraid of how much they love me. ” #2: Leadership ≠ Friendship

The Office Top Five Leadership Lessons Click on the to see the fourth lesson “Now, you may look around and see two groups here: white collar, blue collar. But I don’t see it that way, and you know why not? Because I am collar-blind. ” #3: Treat Everyone With Respect

The Office Top Five Leadership Lessons Click on the to see the fifth lesson “We are going to have a 100 -pt winner-take-all sudden death tribal council round to test the aspect of my job that I think is the most important; something I call the Bob Hope Factor. ” [Kelly] “Who’s Bob Hope? ” “God! He’s a he’s a comedian. ” “Oh, like Amanda Bynes. ” “Who’s Amanda Bynes? ” “She’s from What a Girl Wants. ” “Oh, I love that movie. Yes, Kelly is right. The person to replace me has to have a great sense of humor and they have to possess the leadership qualities of a Bynes or a Hope. ” #4: Don’t Go Changin’

The Office Top Five Leadership Lessons Continue “Why have I stayed at Dunder Mifflin so long? Certainly not because of the paycheck. Cuz I could be making more money as a doctor or a professional athlete. I think it’s because they respect me. A boss that will not fire you, even though you just tell him off right to his face over the phone. That’s respect. ” #5: It’s a process, not a milestone

Michael Scott’s Most Important Lesson While we all have more to learn and skills to develop, if we genuinely care about others and our hearts are in the right place, then we are capable of being effective leaders.

The Three Buckets “Before you can inspire with emotion, you must first be swamped with it yourself…To convince them, you must first believe. ” - Winston Churchill Leading Self Leading Others Leading Organization

Leadership Development Reflection 1. How certain am I of my own vision and values? 2. What skills and abilities do I want to cultivate to improve my leadership abilities? 3. How will I handle disappointments, mistakes and setbacks? 4. What role can I play now that will enhance my leadership experience? 5. How can I keep myself motivated and encouraged? Adapted from Kouzes and Posner, Leadership Challenge, 2007

Leadership is in the moment, and comes from the heart “What makes the difference between being a leader or not is how you respond in the moment. ” - M. Goins, Hewlett-Packard

Trivia Question: Name That Leader What famous leader: o o o o Born into poverty Lost their mother at age nine Denied acceptance into law school Ran for state legislature and lost Started a business that failed Had a nervous breakdown Ran for Congress and lost Ran for U. S. Senate and lost

“Abraham Lincoln was… the grandest man ever President of the United States. Upon his monument these words should be written: ‘Here sleeps the only man in the history of the world, who, having been clothed with almost absolute power, never abused it, except upon the side of mercy’. ” - Robert G. Ingersoll

Critical Leadership Development Strategy: Networking Career Association Aspirational Job Alumni Association You Industry Experts Extended Family & Friends Personal Interests

Thinking SMART Construct a SMART Goal: Specific Measurable Actionable Realistic Time-bound Vague Goal: I want to lose weight and get in shape. SMART Goal: By Memorial Day, I will have lost a total of 10 pounds, by losing two pounds per month and I will be able to run in the annual Spring Fling 10 K and finish under an hour.

Congratulations! You have completed the Leadership: Way 2 WOW Program presented by the University of Delaware’s Professional and Continuing Studies. “If your actions inspire others to dream more, learn more, do more and become more, you are a leader. ” - John Quincy Adams