Whitney Museum Capital Campaign ALEXANDRA WHEELER Whitney Museum

Whitney Museum Capital Campaign ALEXANDRA WHEELER

Whitney Museum of American Art Expansion History 1931 1954 1966 1985 1998 • The Whitney opens to the public on 8 th street in Greenwich Village • The Whitney moves to new building on West 54 th street (land owned by Mo. MA) • The Whitney opens the Breuer building on 75 th and Madison • Proposed addition to Breuer designed by Michael Graves announced (abandoned in 1989) • They Whitney opens new permanent collection galleries on the 5 th floor of the Breuer building (8, 734 square feet) • 9, 197 works in the collection • 13, 335 works in the collection • 200 works in the collection • 1, 792 works in the collection • 2, 000 works in the collection 2001 2004 2007 2011 2015 • Proposed addition to Breuer designed by Rem Koolhaus announced (abandoned in 2003) • Proposed addition to Breuer designed by Renzo Piano announced (after passing Community Board and all zoning, abandoned in fall 2006) • Renzo Piano begins designing a new museum located on a City-owned site at the base of the soon to be High Line Park in downtown Manhattan • The Whitney breaks ground on new downtown museum on May 24, 2011 • The Whitney Downtown opens to the public • 16, 804 works in the collection • 17, 913 works in the collection • 14, 671 works in the collection • 19, 383 works in the collection

New Building Facts o Nine-story, over 200, 000 square foot building o More than 50, 000 square feet of gallery space, half for showcasing the permanent collection and half for special exhibitions and artist o Approximately 13, 000 square feet of outdoor space for artist projects, exhibitions, and performances o Dedicated Education Center including classroom and studio spaces o Theatre complex with 170 retractable seats and dramatic double-height views of the Hudson River o Black box theatre with adjacent outdoor gallery for simultaneous indoor/outdoor programming o Conservation lab, Works on Paper Study Center, and Library Reading Room o Ground floor restaurant and eighth floor café o Retail shop o Approximately 8, 500 square foot outdoor plaza or ”largo” o Pursuing LEED Gold rating

Campaign Goal History ORIGINAL GOAL (2007) REVISED GOAL (May 2010) REVISED GOAL (Jan 2011) FINAL GOAL (Mar 2013) 575, 000 590, 000 625, 000 665, 000 • Since 2007 total campaign goal increase of $90 M or 16% • Benchmarking analysis for 11 recent museum campaigns: • all increased goal • 8 of 11 increased 2 -3 times • range from 16% (WMAA) to 138%

Campaign Purpose and Progress to Date SOURCES (in thousands) USES (in thousands) Construction Costs 422, 000 (inclusive of land purchase) With over 200, 000 square feet, the Museum will increase its gallery space by 60% and triple its total space Endowment Increasing the endowment is critical to securing the financial foundation of the Whitney’s future home. 225, 000 Capacity Building Providing essential ramp up support associated with transitioning to the new building and to ensure dynamic programming during this period. 113, 000 TOTAL 760, 000 Goal Raised to Date Fundraising 665, 000 469, 696 Real Estate Assets 95, 000 Total Project Goal 760, 000 564, 696 • Campaign sources include Trustees, Individuals, Government, Foundations, Corporations and an Art Auction. • Trustee giving anticipated to be 61% of total funds raised 71% 74%

Key Learnings over past 6 years Board development has been essential to reaching increased objectives Importance of Naming and Recognition program to securing gifts, particularly upgrades Board looking for a “whale” Individual solicitations have taken longer to close than anticipated Need to activate volunteers beyond the Campaign Committee and Board Predictive Modeling an important resource

Northwestern view of Whitney site December 2012

Southwestern view of Whitney site March 2013