Whats under the hood of Sitecore Content Hub

What’s under the hood of Sitecore Content Hub – An Overview!

Agenda • The Content Crisis • The Solution • Content Hub Components • The Benefits • DAM Integration with Sitecore • Getting Started

“By 2020, 90% of brands will practice at least one form of marketing personalization. However, content — not data — will be the bottleneck and primary cause of failure. ”

The Content Crisis Findability Brand consistency Campaign management Creativity / Collaboration Usage rights management Scalability

The Solution : Sitecore Content Hub is the nerve center for content development: Manages and controls the entire content creation and production lifecycle, including team collaboration and workflow to help marketers define their content strategy and create, curate, manage, share, publish, and reuse content. Enabling Enterprises to own the entire content management and delivery lifecycle from plan to publish across all channels.

Sitecore Content Hub Components Sitecore DAM™ (Digital Asset Management) Simplify storage, management, distribution and control of digital assets • Manage virtually all digital asset file types • Reduce time to tag, locate, use, and share assets • Preview images, videos, layouts, and other file types in context • Reduce risk by enforcing DRM Sitecore MRM™ Sitecore CMP™ Manage, budget, and control every phase of a marketing project Streamline content strategizing, planning, creation, and publication • Plan and execute campaigns across channels, markets and brands • Effectively plan, manage, and collaborate on content strategy (Marketing Resource Management) • Steer teams to achieve key production targets on time with intuitive collaboration, review and approval tools (Content Marketing Platform) • Streamline production by orchestrating many simultaneous task streams of different content stakeholders • Optimize content usage and distribution to target audiences across channels • Elevate visibility and governance Sitecore PCM (Product Content Management) Sitecore W 2 P (Web-to-Print) Stay on top of all your product content for ecommerce and other downstream apps Allow users to self-serve and automate collateral creation • Centralize and automate the management and maintenance of all productrelated content (assets, descriptions, SKUs…) • Generate custom printable product sheets using all available content • Create relationships with all relevant objects • Enforce brand guidelines even outside the organization

The Benefits (DAM) Store and manage - you can save and manage every kind of file type and piece of content you can think of. Control the lifecycle of your content - Quickly and easily upload files via drag-and-drop, review and approve any newly added or uploaded content, and control the lifecycle of your content. Download and convert - Download any file directly to your computer for quick access to make changes or generate a different size or file format directly within Sitecore DAM, using pre-set or custom options relating to size, file format, colour, cropping and more. Search and find - Sitecore DAM gives you faceted search, full text search with suggestions, and an advanced query builder, so your team can quickly search through a huge amount of content in just a few clicks. Save and share searches, or even subscribe to updates for continuous supervision of your entire content repository. Preview and inspect Preview images, videos, and other file types directly in your browser whilst checking metadata and navigating through related content – all the content information you need is right in front of your eyes.

Solving the Crisis Across the Organization Marketing Operations Easily manage operations, projects, and budgets across teams: from strategy and planning to execution and analysis – with data and content governance Digital / Content Marketer One platform for efficient access, management, and distribution of content at scale – across all channels Content Creator / Web Editor Merchandiser IT Director Facilitate content creation and collaboration, with visibility across the entire digital marketing workflow and feedback on content performance Always use the latest product content at any given time thru seamless integration between CMS, PCM, and DAM Easily integrate to the rest of the martech stack while maintaining 24 x 7 operations, security, data & privacy and other governance and compliance requirements

Sitecore Experience cloud Sitecore Experience Commerce Sitecore Content Hub CMP, DAM, MRM, PCM Sitecore Experience Platform WCMS, omni-channel delivery, personalization, campaigns, marketing automation, email, analytics Show relevant content Drive conversion Build relevant content Measure content effectiveness Business problems to solve • Content calendars and planning • Easy-to-use platform for reducing reliance on IT • Content workflow management • Cost-effectiveness of managing content & digital experiences • Content velocity and scalability of content creation • Integration across the Mar. Tech stack • Digital asset storage & tagging, digital rights management • Omni channel experiences • Content and media sharing across the organization • Automated personalized experiences • Consistent multi-site brand experiences • Consistent omnichannel experiences across web, mobile and e-commerce

Solving the Content Crisis with Sitecore Problem Teams use disparate, disjointed and Teams work in silos, don’t know what each is expensive systems for creating content doing, and struggle to collaborate meant for different channels Solution Provide one unified platform to create, manage, and deliver content, assets, & product master data across all channels Solution Provides the environment for teams to easily collaborate with visibility across the entire digital marketing workflow Outcome Better ROI, faster time to market, and Faster time to market, joy at work, higher increased productivity across various teams employee satisfaction, and higher quality ‘marketing product’

DAM Integration with Sitecore Click to insert item from stylelabs Give information about DAM instance Install DAM Package in Sitecore DAM Connector Item Publish site Stylelabs login page Insert image from stylelabs

Getting Started • Content Hub is a Saa. S service and not installed with Sitecore. For getting access to the Content Hub instance, you should connect with your Sitecore account manager. • Documentation on the latest release of the Sitecore Connect for DAM is on the download page: https: //dev. sitecore. net/Downloads/Sitecore_Plugin_for_Stylelabs_DAM/20/Sitecore_Connect_for_Sitecore_DAM_200. as px • A How-to video on setting up the Sitecore Plugin for DAM on You. Tube: https: //www. youtube. com/watch? v=DRy 6 Oyvtrs 8 • Stylelabs video channel is on Vimeo: https: //vimeo. com/stylelabs • Content Hub knowledge center is on: https: //www. sitecore. com/knowledge-center/digital-marketing-resources/what-is-amarketing-content-hub

Thank you!