Whats the craft academy all about The Craft
What’s the craft academy all about? The Craft Academy was founded on the principle that young people who have the drive to succeed should be offered the opportunity to realise it. Supported by Greene King, we have made it our mission to discover new talent in places that others may have overlooked, by offering exciting apprenticeship opportunities. Combining fresh talent & over 200 years of brewing experience. It’s as simple and uncomplicated at that. On our 18 month apprenticeship, our Managers and Brewers act as mentors and teachers, recognising passion, promoting responsibility and passing on detailed knowledge of the brewing industry. We build confidence in our newest recruits, offering opportunities to learn new skills, channel creativity & brew great beer.
How does it work? Our apprentices are inducted into the Brew Crew and are introduced to the various sectors of the business, from logistics to planning, brewing to brand management. Through teamwork, apprentices are responsible for designing and building the Craft Academy beer range under careful guidance of our mentors. They are briefed on the projects that will keep them excited and stimulated over the months as they hone their skills under the encouragement of our best people. Meet the Brew recruits…
Meet the Brew crew Sian Wilson Brand Manager Nancy Nangle Brew Crew Apprentice Our creative marketer, Sian was hooked on beer from the first sip. Originally from South Africa, Nancy dedicates her spare time perfecting her home brewing skills, designing her own range of beers. Loves beer, design & the great outdoors – dreams of wood cabin living. Lucian Solomon Sales Manager Our sales guru, Lucian made wine & brandy growing up in Romania. Passionate about craft beer (obviously), cooking, tennis and upcycling. Ross O’Hara Brewer Our beer swilling expert brewer, trained at Heriot-Watt University. Football fanatic, travel fanatic, holds the world record for holidays taken in 1 year. . Daniel Scott Brew Crew Apprentice Bottled beer expert, in his spare time he loves producing soundtracks for films. He also loves to travel… watch out Ross, he may be after your record.
Over easy Session ipa gold. punchy. citrus. Laid-back & refreshing with a golden sunshine glow. RYE & CRYSTAL MALTS reveal toffee & spice while PALE & CARAPILS MALTS add sweetness & body. Triple hopped for a bold citrus splash & punchy aroma. Jump right in. Brew notes ABV: 3. 8% SIGHT: Gold SMELL: Soft fruits, citrus fruits MALTS: Pale, Crystal Malt, Carapils Malt, Torrefied Wheat, Rye Malt HOPS: Rotating hops – Mosaic for the first brew formats 30 ltr Keg (Sankey): Available from 31 st October SKU 412688 12 x 330 ml Bottles: Samples available from w/c 12 th Dec SKU 412742
Big bang ipa hoppy. citrus. pine. Bold & exciting with an explosion of flavour. Dry hopped twice with PERLE, MAGNUM & CASCADE HOPS, herbal & pine notes punch through bitter citrus. PALE & CARAPILS MALTS restore balance with a subtle sweetness. Momentous. Brew notes ABV: 5. 6% SIGHT: Light Gold SMELL: Grapefruit, fruity & citrus hop MALTS: Pale, Carapils Malt HOPS: Perle, Magnum, Cascade formats 30 ltr Keg (Sankey): Available from 31 st October SKU 412661 12 x 330 ml Bottles: Samples available from w/c 12 th Dec SKU 412734
High & dry Dry hop lager blonde. crisp. citrus. A sun-bleached blonde beer with a refreshing crispness. Generously dry hopped with CASCADE and CENTENNIAL hops to create a wave of citrus with a spiced undercurrent. Delicate malts clean the palette with a washed-up freshness. Adventure awaits. Brew notes ABV: 5% SIGHT: Blonde SMELL: Citrus, herbal & resin hop MALTS: Lager Malt HOPS: Cascade, Centennial formats 30 ltr Keg (Sankey): Available on 5 week lead time once forecast received SKU 412696 12 x 330 ml Bottles: Samples available TBC SKU 412769
Desert ryeder Rye beer red. spicy. grapefruit. Dryer than the desert with a sunset red hue. RYE MALTS create a spicy beer with a hint of liquorice. CHINOOK & CASCADE HOPS refresh with a grapefruit splash & floral pine oasis. An epic ride. Brew notes ABV: 4. 8% SIGHT: Copper with a red hue SMELL: Grapefruit citrus, pine, spicy malt MALTS: Pale, rye Malt. Crystal Rye Malt, Cara Red HOPS: Chinook, Cascade formats 30 ltr Keg (Sankey): Available from 31 st October SKU 412726 12 x 330 ml Bottles: Samples available from w/c 12 th Dec SKU 412785
Bitter sweet Black ipa Dark. Citrus. Hoppy. As dark as outer space with gravity-defying lightness. HUSKLESS SPECIALITY MALTS create a deep, rich colour & roasted notes. GALAXY, MOSAIC & CITRA HOPS add three bursts of citrus, blackcurrant & soft fruits. Out of this world. Brew notes ABV: 6% SIGHT: Black SMELL: Tropical blackcurrant and citrus fruits, roasted malts MALTS: Pale, Carafa Special, Torrefied Wheat HOPS: Galaxy, Mosaic, Citra formats 30 ltr Keg (Sankey): Available on 5 week lead time once forecast received SKU 414257 12 x 330 ml Bottles: Samples available TBC SKU 412777
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