Whats the best part of the week to

What’s the best part of the week to advertise?

Key findings: What’s the best part of the week to advertise? • RAMetrics data shows that there is not much of a difference for ad recall when we look at Monday to Wednesday compared with Thursday to Saturday • Brands that advertise towards the end of the week tend to be more familiar to consumers(+8% points) and also score higher on branding strength (+4% points). They are also easier to understand (+4% points) • People are more likely to take actions that fit with being at the end of the buying process in response to ads placed on Thursday to Saturday, such as visiting the advertiser’s website (+3% points), visiting the advertiser (+4% points) and actual buying (+5% points) • Engagement with ads is very similar across the week, so earlier in the week is perfect for brand building and priming campaigns Source: RAMetrics. Countries: England/Scotland. Mon – Wed 32 ads from 14/09/2016 to 03/04/2017, Thu - Sat – 32 ads from 14/10/2016 to 03/04/2017. Score base: read the newspaper.

Days of the week - Ad recall Mon – Wed 63% 65% Thu - Sat Source: RAMetrics. Countries: England/Scotland. Mon – Wed 32 ads from 14/09/2016 to 03/04/2017, Thu - Sat – 32 ads from 14/10/2016 to 03/04/2017. Score base: read the newspaper.

Start of week vs end of week brand measures engagement attention + recognition action 47% 44% Mon - Wed 43% Thu - Sat 36% 29% 31% 27% 33% 29% 30% 27% 28% 22% 23% 15% 14% 16% 17% 16% 13% 15% 13% 11% 12% d y m en bu co m ill ug ht ha ve bo re /w er dv ta si vi si tw eb tis si er te n fo in e rm or fo lo ok vi rm at io na io ot pr fre sh ap em oa in st re te in l ch g it ne f to al s pe be e m e tiv si ap ne w in fo rm rs un de to sy po at io n nd ta ad e lik ea fa m ilia rit y g di n an br at te nt io n 10% Source: RAMetrics. Countries: England/Scotland. Mon-Wed – 32 ads from 14/09/2016 to 03/04/2017, Thu-Sat – 32 ads from 14/10/2016 to 03/04/2017. Score base: read the newspaper. cu ss 19% 18% di s 26% 27% 25% 29% 36% 34% 35%

Sunday- Ad recall 56% Source: RAMetrics. Countries: England/Scotland. Sunday – 32 ads from 20/08/2015 to 03/04/2017. Score base: read the newspaper.

Sunday brand measures engagement attention + recognition action 41% 33% 30% 28% 26% 25% 22% 21% 17% 14% 13% 12% 11% 13% 11% 8% Source: RAMetrics. Countries: England/Scotland. Sunday – 32 ads from 20/08/2015 to 03/04/2017. Score base: read the newspaper. cu ss di s m en co m re ug ht bo ha ve d y bu ill /w er dv ta si vi si tw eb tis si er te n fo e rm or lo ok fo vi rm at io na l io in pr fre sh ap ot in st re te in em oa ch g it ne f to al s pe be e m e tiv si ap ne w in fo rm rs un de to sy po at io n nd ta ad e lik ea fa m ilia rit y g di n an br at te nt io n 7%

Print readers spend a lot of time with their paper Time spent reading print on the days people read Newspapers (read Mon-Sat) 1 hr 9 m Sunday Newspapers (read on Sundays) 1 hr 27 m