WHATS RHETORIC Public Speaking Rhetoric Old Definition The
WHAT’S RHETORIC? Public Speaking
Rhetoric: Old Definition • The art of using language strategically to persuade people to think, see, believe, act, think a certain way.
“Rhetoric is the art of ruling the minds of men. ” -Plato (423 BC-347 BC)
RHETORIC: Newer definition STRATEGIC USES of symbols to achieve a purpose.
What makes something rhetoric/rhetorical? Planned Fulfills an ends Adapted to audience rhetoric Responsive Motive
1. Rhetoric is planned • Careful selection of • evidence • strategies among options • Careful, strategic choice
2. Rhetoric is adapted to audience • Attend to/address audience’s • Needs • Concerns • Values • Experiences • Beliefs • Social status • Motivation/aspirations audience/user-centered communication vs. author-centered examples?
3. Rhetoric has motive • Question every argument • What is my true intent in using rhetoric? • Do I have the right to have this motive? • What are the consequences of my motive?
4. Rhetoric seeks to fulfill a purpose • Purpose/goal driven communication • Not mindless gibberish
What makes something rhetoric/rhetorical? Planned Fulfills an ends rhetoric Motive Adapted to audience
Writing Activity • How many rhetorics did you encounter today? Make a list since you have been up. • Can you escape rhetoric?
• Can you escape rhetoric? • What’s the consequence of not being alert or aware of visual rhetoric?
“When we allow ourselves to be easily swayed by [rhetoric], whether political or commercial, we give another person control over our minds. Studying rhetoric puts up a defensive shield around your brain (no tin foil necessary!), allowing you to see through the smoke and mirrors, filter out external messages and follow your own inner compass. ” Brett Mc. Kay’s The Art of Manliness
Self Assessment On a scale of 1 -5, how aware you of rhetorics around you? 5 4 3 How do you know? 2 1
“Those who do not study rhetoric will become its victim. ” -- Ancient Greek wall inscription
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