Whats new with social media Dean Chew SEO

What’s new with social media Dean Chew SEO Consultant Ayima Search Marketing

Why bother with social media “Fashion retailer ASOS has a strong presence on Facebook and in March received 13. 3% of its traffic from the social network” “Online bookseller Abebooks, currently receives a quarter of all its UK Internet traffic from social networks, more than it gets from search engines” Source: Hitwise. com

Why bother with social media cont. “Recently, 8. 70% of visits to Perez. Hilton. com came from Facebook compared to 7. 62% from Google. The switch happened in the week of December 27 th, 2008. ” “It’s a similar situation in the UK: 19. 1% of Perez Hilton’s traffic came from Facebook, just 12. 0% from Google UK and 2. 3% from Google. com” Source: Hitwise. com, Google Trends

Social Media done right

Social Media done right cont.

So what’s new? Twitter as a search engine The real power of Twitter lies in its ability to quickly aggregate fresh data. • Twitter Search will soon begin crawling the links that people tweet out and indexing them • Twitter Search is meant to be a different kind of powerful real time search engine. • Real-time factor. Faster than Google thanks to quickness of ability to send tweets vs slow to build web pages. • May use reputation system similar to Google authority to order search results

Twitter API You can use the twitter API to interact with almost every aspect of twitter. • Grab search results (www. twidentify. com) • Get latest trends (www. twidentify. com) • Grab users timeline of tweets (www. twittercounter. com) • Manage direct messages, add friends etc (www. rememberthemilk. com) • Add tasks • Send tasks • Update Tasks • Retrieve Tasks • Set up options • All from Twitter

So what’s new? - Sign in with Twitter “Sign in with Twitter is the pattern of authentication that allows users to connect their Twitter account with third-party services in as little is one click. Actions that users perform on your site can automatically be tweeted to the users profile”

Facebook Connect is the slightly older, more experienced, and feature rich brother of Twitter Sign in • One-click login • Increased engagement • New forms of distribution • Access to Facebook Platform • Get information on users such as friends, age, relationship status, news feed updates, colleges attended

Facebook Connect – Digg Example

Facebook Connect – Digg Example

Facebook Connect – i. Phone You can also integrate Facebook Connect into your i. Phone applications, increasing your sites exposure whether your users are in front of a computer or on the move

The Facebook Open Stream API “As a Facebook developer you'll be able to access the stories you've published into the stream and display them in your application, whether it's on a mobile device, Web site or desktop. Think Tweetdeck for Facebook” • The stream is the page ‘home page’ you see when logged into Facebook • Third-party developers will have access to a feed of all content posted to news streams, notes, photos, videos, links, ‘likes’ and comments. • Burger King used an early version of the open stream API to create the ‘whopper sacrifice’ campaign which encouraged people to delete 10 friends from Facebook and get a free burger

What’s next? • Social media sites will continue to grow as more and more people from wider demographics become comfortable with using them • News services will have to quickly adapt to become real time and will continue to utilise sites like twitter and Facebook to not only push information to, but gather information from users • Mashups and API’s will continue to play a massive part of Social Media development • i. Phone market penetration will continue grow. As such, so will the need to have a presence on the platform. i. Phone retention should stay high as existing users upgrade and give the old units to family members • Mine, and many other people’s mothers will probably create a Facebook page within the next decade. We’ll all die of embarrassment and leave social networks for good, the world will descend into chaos.

Thank You Dean Chew SEO Consultant Ayima Search Marketing http: //www. ayima. com Personal Blog: http: //www. chewie. co. uk Twitter: http: //www. twitter. com/deanchew