What Matters Most Common Interests and Needs Support

What Matters Most? Common Interests and Needs Support a thriving local economy Education, transportation, talent attraction, job creation Promote the local area and region Influence a business-friendly environment Develop relationships with policy and regulatory decision-makers Create a positive sentiment toward business Develop a skilled existing workforce Skills development on current and emerging needs Leadership development for younger talent and succession plans Provide support to growing enterprises Local and global visibility, advertising and marketing opportunities Cost savings, experts and mentors, and strategic connections Create opportunities to build a local network Networking and events at no or low cost to schmooze Welcome newcomers and start up businesses seeking connections © 2013 Hight Performance Group The VOI of Membership is Greater than the ROI 1

Member Profile Matrix—The 4 Types Get Something Done Through You Community Builders • Sustainable, thriving economy • Long-term vision for the area • Business-friendly environment • Community involvement for brand • Support sustainability for all • Execute corporate initiatives • Do the right thing (civic-minded) • Workforce development Business Investors Business Builder • Lower operational costs, regulations • Just-in-time marketing (leads=sales) • Advertising and marketing to drive traffic and sales w/out involvement • Pay by showing up • Attract and retain skilled staff • Exposure, connections • Access to experts, best practices • Personal visibility INVOLVED INVESTED Community Investors • ROI with limited $ investment Get Something for Their Business © 2013 Hight Performance Group The VOI of Membership is Greater than the ROI 2