What kind of media institution might distribute your
What kind of media institution might distribute your media product and why? Question 3
http: //www. bauermedia. co. uk/brands Music Magazines Bauer publish Q, the UK’s biggest selling music monthly magazine Europe’s largest privately owned publishing Group Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio Worldwide media empire offering over 300 magazines in 15 countries, as well as online, TV and radio stations. Media Institutions
Bauer magazine already publishes successful music magazines. I. E = Q magazine. Also is behind many well known music stations, if it wanted to expand in the future, the help and support is there. Audience is therefore already guaranteed due to similarities. Similar magazine, easier for me to refer my own magazine to the results of Q. Bauer Distribution Large scale cheaper costs. As its such a large company it already has strong distribution methods, that my magazine could follow. Distribution
Best fitting facts Facts & Figures.
Online version I. E easy to access from the magazine website Paper copies Distributed to major and local supermarkets Magazine app I. E notifications and alerts sent straight to the handset or tablet Barcode scanning, to help with future promotions and offers Distribution Plan Radio Stations & podcasts TV channels E. g. music channels. My Plan
Facts & Figures.
- In 2009, 900 million magazines subscriptions were made - Million magazines are sold weekly - 10, 000 magazines sold a minute 91% of 15 -24 year olds read magazines Multimedia platforms
A range of technology users E. g. Tablets, ipads and computers. Audience age 16 to Mid 30’s = Relatively young. My target audience Numerous ways to access the magazine. Social networking sites i. e. Twitter and Facebook. Subscription discounts, magazine freebies. Rewards to reliable customers and subscribes. E. g. free CD’s Audience
- Slides: 8