What is Type Expressive Expressive Expressive Decorative Nostalgic

Essential for Specifying and Explaining Design

Why is it Worth Doing Well? Every information problem can be solved with four

A New Aesthetic for Typographers Steve Jobs hired Paul Rand to do a typographic

Economy Drives Typographic Change The form factor for a private information experience will never

From HCI to HIE What role does typography play in the shift of focus

Typography Fundamentals | University of California Berkeley | 10 April 2002 If Only in

Typographic Signals We seek pattern involuntarily. Elements of letters, words, sentences, paragraphs, labels and

Signals Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition Contrast

Type is (Already) Designed A ready-to-use component.

A White Board Exercise Use drawing to indicate the typographic signals of a better

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What is Type?

Expressive

Decorative

Nostalgic

Occupational Identifier

Image

Image

Identity

Image & Identity

Cultural Identity

Community Property

Essential to the Design Business

Essential for Specifying and Explaining Design

Instructive

Finding

Finding, Discovering…

Finding, Discovering and Getting Lost

Available and Accessible

Ubiquitous

Suspect

Malleable COTS ISS NOW

Life Saving

Immortal

Why is it Worth Doing Well? Every information problem can be solved with four typefaces. — Wolfgang Weingart, November 15, 2000

Serif and Sans Serif

X-Height

Stroke Proportion

Type Size

Type Weight

Word Spacing

Solving Information Problems with Type

Line Length

Leading (line spacing)

Shifting Type

Signaling with Type

Elements of Letters

A New Aesthetic for Typographers Steve Jobs hired Paul Rand to do a typographic design for the next logotype. Who did Palm hire top do the typography on their first product release? Who is NASA’s typographer? Could it be you?

Economy Drives Typographic Change The form factor for a private information experience will never be much larger than your head. Dutch style miniaturization is rewarded by the market again. Privacy and anonymity are increasingly valued. Screens replace paper as popular rendering platform.

From HCI to HIE What role does typography play in the shift of focus from Human Computer Interaction to Human Information Experience? User interface Design process Adoption Learning

If Only in Better Design Documentation

Typography Fundamentals | University of California Berkeley | 10 April 2002 If Only in Better Design Documentation

Typographic Signals We seek pattern involuntarily. Elements of letters, words, sentences, paragraphs, labels and so on, all form patterns.

Signals Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition Contrast Color

Type is (Already) Designed A ready-to-use component.

Analyze an Example

A White Board Exercise Use drawing to indicate the typographic signals of a better design.