What is Type Expressive Expressive Expressive Decorative Nostalgic

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What is Type?

What is Type?

Expressive

Expressive

Expressive

Expressive

Expressive

Expressive

Decorative

Decorative

Nostalgic

Nostalgic

Occupational Identifier

Occupational Identifier

Image

Image

Image

Image

Identity

Identity

Image & Identity

Image & Identity

Cultural Identity

Cultural Identity

Community Property

Community Property

Essential to the Design Business

Essential to the Design Business

Essential for Specifying and Explaining Design

Essential for Specifying and Explaining Design

Instructive

Instructive

Instructive

Instructive

Instructive

Instructive

Finding

Finding

Finding, Discovering…

Finding, Discovering…

Finding, Discovering and Getting Lost

Finding, Discovering and Getting Lost

Available and Accessible

Available and Accessible

Ubiquitous

Ubiquitous

Suspect

Suspect

Malleable COTS ISS NOW

Malleable COTS ISS NOW

Life Saving

Life Saving

Immortal

Immortal

Why is it Worth Doing Well? Every information problem can be solved with four

Why is it Worth Doing Well? Every information problem can be solved with four typefaces. — Wolfgang Weingart, November 15, 2000

Serif and Sans Serif

Serif and Sans Serif

X-Height

X-Height

Stroke Proportion

Stroke Proportion

Type Size

Type Size

Type Weight

Type Weight

Word Spacing

Word Spacing

Solving Information Problems with Type

Solving Information Problems with Type

Solving Information Problems with Type

Solving Information Problems with Type

Line Length

Line Length

Leading (line spacing)

Leading (line spacing)

Shifting Type

Shifting Type

Signaling with Type

Signaling with Type

Elements of Letters

Elements of Letters

A New Aesthetic for Typographers Steve Jobs hired Paul Rand to do a typographic

A New Aesthetic for Typographers Steve Jobs hired Paul Rand to do a typographic design for the next logotype. Who did Palm hire top do the typography on their first product release? Who is NASA’s typographer? Could it be you?

Economy Drives Typographic Change The form factor for a private information experience will never

Economy Drives Typographic Change The form factor for a private information experience will never be much larger than your head. Dutch style miniaturization is rewarded by the market again. Privacy and anonymity are increasingly valued. Screens replace paper as popular rendering platform.

From HCI to HIE What role does typography play in the shift of focus

From HCI to HIE What role does typography play in the shift of focus from Human Computer Interaction to Human Information Experience? User interface Design process Adoption Learning

If Only in Better Design Documentation

If Only in Better Design Documentation

Typography Fundamentals | University of California Berkeley | 10 April 2002 If Only in

Typography Fundamentals | University of California Berkeley | 10 April 2002 If Only in Better Design Documentation

Typographic Signals We seek pattern involuntarily. Elements of letters, words, sentences, paragraphs, labels and

Typographic Signals We seek pattern involuntarily. Elements of letters, words, sentences, paragraphs, labels and so on, all form patterns.

Signals Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition Contrast

Signals Weight Shift Line spacing Letter spacing Font Case Italics Position and Composition Contrast Color

Type is (Already) Designed A ready-to-use component.

Type is (Already) Designed A ready-to-use component.

Analyze an Example

Analyze an Example

A White Board Exercise Use drawing to indicate the typographic signals of a better

A White Board Exercise Use drawing to indicate the typographic signals of a better design.

type here type here type here type heretype here type here type here type here
type Type type Numeric type Integer Ada 3type Type type Numeric type Integer Ada 3
TYPE type type type Names Class September 24TYPE type type type Names Class September 24
Type here Type here Type here Type hereType here Type here Type here Type here
Ae Nostalgic Look at Cool 6 time GoldenAe Nostalgic Look at Cool 6 time Golden
THE SMELL OF APPLES NOSTALGIC FEELING CHILDHOOD FOREVERTHE SMELL OF APPLES NOSTALGIC FEELING CHILDHOOD FOREVER
Dandelion Wine by Ray Bradbury A Nostalgic FrontierDandelion Wine by Ray Bradbury A Nostalgic Frontier
Nostalgic 1 Introduction 2 Propulsion V 3 AttitudeNostalgic 1 Introduction 2 Propulsion V 3 Attitude
The Nostalgic 4 ECE 477 Group 5 PeterThe Nostalgic 4 ECE 477 Group 5 Peter
EVT2 Expressive vocabulary test II Expressive vocabulary testEVT2 Expressive vocabulary test II Expressive vocabulary test
Flowers for Algernon EXPRESSIVE AND REFLECTIVE WRITING ExpressiveFlowers for Algernon EXPRESSIVE AND REFLECTIVE WRITING Expressive
Expressive Emotional Color Expressive Emotional Color In otherExpressive Emotional Color Expressive Emotional Color In other
Expressive Text Exercise Expressive text aims to enhanceExpressive Text Exercise Expressive text aims to enhance
LEXICAL EXPRESSIVE MEANS AND STYLISTIC DEVICES Lexical ExpressiveLEXICAL EXPRESSIVE MEANS AND STYLISTIC DEVICES Lexical Expressive
Common Type System n Value Type Reference TypeCommon Type System n Value Type Reference Type
type name type name new typesize type nametype name type name new typesize type name
Type Concret Type Abstrait Type concret Dfinition UnType Concret Type Abstrait Type concret Dfinition Un
Type Checking and Scope Type Checking Type checkingType Checking and Scope Type Checking Type checking
Type Type Relationships Type is the basic buildingType Type Relationships Type is the basic building
Type Here Type Here Resource Page Type HereType Here Type Here Resource Page Type Here
Element Type Element Type namebook Element Type ElementElement Type Element Type namebook Element Type Element
Project Management Type period Type task Type taskProject Management Type period Type task Type task
Common Type System CTS Type Reference Type ValueCommon Type System CTS Type Reference Type Value
Type Safety and Enumerations Type Checking and TypeType Safety and Enumerations Type Checking and Type