What is a MISSION STATEMENT? A mission statement states the purpose of a an organization or group. The mission statement guides the actions of the group, spells out its overall goal, provides a sense of direction, and helps guide decision-making. It provides the framework with which the group's overall plans are created.
To bring inspiration and innovation to every athlete* in the world. *"If you have a body, you are an athlete. " Nike
“Create experiences that combine the magic of software with the power of Internet services across a world of devices. ” Microsoft
“To utilize the assets of the Washington Redskins and its corporate and community partners to make a positive and measurable impact on youth development in the greater Washington, D. C. region in the areas of education, community outreach, and health and wellness. ”
“The Adidas Group strives to be the global leader in the sporting goods industry with sports brands built on a passion for sports and a sporting lifestyle. ” ADIDAS
“Our mission is to be the world's premier consumer products company focused on convenient foods and beverages…we strive for honesty, fairness and integrity. ” Pepsi
Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. • To refresh the world. . . • To inspire moments of optimism and happiness. . . • To create value and make a difference Coke
Under Armour's mission is to make all athletes better through passion, science, and the relentless pursuit of innovation. Under Armour
“to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. . ” Starbucks