WHAT IS SER MARKETING Marketing Process of developing

WHAT IS SER MARKETING?

Marketing Process of developing, promoting, distributing and selling goods and services to satisfy customers’ needs and wants Tangible = something you can touch Goods – tangible products Services – Intangible products 2

SPORTS MARKETING � Sports marketing is using sports to market products. Hanes Wheaties Air Jordan 3

Marketing strategies for Sports Nike logo on college jerseys! � Sports � New Logos on Clothing sports, new opportunities � Soccer popular during World Cup time � Lacrosse growing every year � Timing � New apparel coming out in preparation for the upcoming season! 4

Entertainment Marketing � Influencing how people choose to use their time and money for the purpose of entertainment! 5

Entertainment � Whatever people are willing to spend their money and spare time viewing, rather than participating in �Example: TV Entertainment Over the Years ○ In 1946 fewer than 7, 000 TV sets were in households ○ In 1996 223 million TV sets were in households and $42. 5 billion was spent on TV advertising! ○ In 2011 98. 9% of households have TVs 6

Recreation � Renewing or rejuvenating your body or mind with play or amusing activity � Recreational activities- those involved in travel, tourism, and amateur sports that are not associated with educational institutions. �Ex. Professional Bowlers Association 7

Tourism � Generally considered traveling for pleasure whether the travel is independent or tour-based. �Ex. A trip to Disney World! 8

Target Market �A specific group of people that a business wants to reach with their goods or services 9

Market Segmentation Geographics – where people live Demographics – personal characteristics Psychographics – lifestyle (attitudes/values) Product Benefits – consumer wants and needs 10

But…. what IS a target market? Characteristic of the market you are trying to reach • Age • Marital Status • Gender • Kids or no kids • Ethnicity • Location • Occupation • Income level • Lifestyle 11

The Marketing Concept a h t a e d i e h T d l u o h s s busines y f s i t a s strive to s d e e n ’ s r e m o t s cu e l i h w s t n a w d n a t i f o r p a g n i t a r gene

The Marketing Mix The 5 P’s of Marketing People Promotion Product Price Place 13

The 5 P’s � People – the target market � Product – what is the product – (name, packaging) � Price – what customers are willing and able to pay � Place – where is it sold and how it gets there � Promotion – how is the product marketed 14