What is Propaganda Propaganda The manipulation and control

What is Propaganda?

Propaganda • The manipulation and control of language and images • Used to spread a belief, idea, or view (political, religious, social, etc. ) by publicity • Essential to totalitarian regimes, but part of every government

USA: Image of women during and post WWII

Slogans • A “catchy” phrase that is more easily remembered than a complicated and perhaps more accurate explanation

Can you think of any SLOGANS from Animal Farm?

Repetition • When a message is “drummed” into a listener’s consciousness, it tends to be remembered.

Can you think of any REPETITION in Animal Farm?

Loaded Words • Certain words that arouse a strong emotional response • A euphemism is an attempt to AVOID loaded words

Can you think of any LOADED WORDS from Animal Farm?

Powerful Images • Certain images that create powerful emotional responses

Can you think of any POWERFUL IMAGES from Animal Farm?

Appeals to Our Fears • When the audience fears that if they do not complete a certain action or think a certain way, there will be negative effects or consequences

Can you think of any APPEALS TO OUR FEARS in Animal Farm?

Appeals to Basic Needs and Desires • All human beings have the need for food, water and shelter in order to survive. • Emotional needs: desire to be loved/cared for, to have meaningful work and a sense of dignity. • Appeal to our desires, things we also want

Can you think of any APPEALS TO OUR BASIC NEEDS AND DESIRES in Animal Farm?

Bandwagon • “We’ll execute the plan of the great works” • This probably means the goal (planned) by the works of Marx, Lenin etc. "Thousands" of hands are raised voting "yes. " The theme is about conformity, that defines what others are doing and forcing an individual to question their position. Aren't you going to execute the plan of GREAT works?

Appeal to Fear/Powerful Image • “Be on guard” • Be paranoid about "Enemies of the People", "Saboteurs" and other evil elements trying to sabotage happiness in the Soviet paradise. It's a good cover for future cases of indiscriminant persecution. Party had warned you, now if you see someone being arrested you would know why. • Who is the red hand? Who is the black?

Appeal to Desires • “[We'll] raise a generation, selflessly loyal to Communism. ” • Holy trinity of Communist up bringing: son Soviet Pioneer, daughter Communist Youth, father Communist party. Large letters in the right, upper corner is the old abbreviation for Communist Party. Father figure (with medals on his chest) is the role model. Daughter with masculine shoulders and over developed chest is model candidate. Note clean facial features and straight noses. strong, attractive families are communist •

Appeal to Fear/Name-Calling • GPU (one of the early KGB names) strikes evil looking green guy with Hitler's mustache, Dracula's fangs claws, Goblin's ears and Capitalist spectacles. • Green guy is labeled as: "Contrarevolutionist, evil-doer" • Unlike good-looking communist youth, evil-doers are pretty ugly. Thus if you are evil-doer, then we don't like you and if we don't like you, you must be an evil-doer. Makes sense?