What is primary research Primary research is research

What is primary research? • Primary research is research you conduct yourself. It involves going directly to a source. Examples of this are: • Interviews • Surveys • Questionnaires • Focus groups • Visits to competitors' locations

What is secondary research? • It involves getting information that others have gathered through using primary research.

Strengths and weaknesses of primary and secondary • Primary research • Strength-Primary data is directly taken from the population in question, one of the best types o data to collect for research methods like a survey for example. • Weakness-Researchers subjective in kinds of data they are looking for, they may be looking for data that 'fits' in with the hypothesis they are trying to test • Secondary research • Strength - Helps guide the focus of any subsequent primary research being conducted • Internal secondary data uses categories and breakdowns that reflect a corporation’s preferred way of structuring the world • Weakness-The information lacks specificity or does not exactly address question of concern • Some external secondary data may be of suspect quality or outdated

Why is it important to you as a creative? • Primary research is important to a creative because your getting the information you gather first hand. Also Primary research is important to people conducting research because it is crucial to have fresh, unused data to help determine how or what they should make their product. • Secondary research - One of the reasons Secondary research is useful because it is able to pave way for primary market research. secondary research gives enough background information so that the right questions can be asked during primary market research.