WHAT IS NOT A REAL OPTION CONSIDERIN BOUNDARIES

参考文献 ＊「WHAT IS NOT A REAL OPTION: CONSIDERIN BOUNDARIES FOR THE APPLICATION OF REAL OPTIONS TO BUSINESS STRATEGY」 RON ADNER INSEAD DANIEL A. LEVINTHAL The Wharton School, University of Pennsylvania Academy of Management Review 2004, Vol. 29, No. 1, 74 – 85. ＊Lynn, G. S. , Morone, J. G. , & Paulson, A. S. 1996. Marketing and discontinuous innovation: The probe and learn process. California Management Review, 38(3): 8– 37. ＊Maidique, M. 1980. Entrepreneurs, champions, and technological innovation. Sloan Management Review, 21(2): 59– 76. March, J. G. 1988. Decisions and organizations. Oxford: Blackwell. ＊March, J. G. , & Simon, H. A. 1958. Organizations. New York: ＊Wiley. Mc. Grath, R. G. 1997. A real options logic for initiating technology positioning investments. Academy of Management Review, 22: 974– 996. ＊Mc. Grath, R. G. 1999. Falling forward: Real options reasoning and entrepreneurial failure. Academy of Manageme n Review, 24: 13– 30. ＊Mc. Grath, R. G. , & Mac. Millan, I. C. 2000. The entrepreneurial mindset. Cambridge, MA: Harvard Business School Press. ＊Miller, K. D. , & Reuer, J. J. 1998. Firm strategy and economic exposure to foreign exchange rate movements. Journal of International Business Studies, 29: 493– 514. 9