WHAT IS MOVE OBJECTIVES VISION MOVE 2006 Programme

WHAT IS MOVE? OBJECTIVES & VISION MOVE 2006 Programme Promotion Media plan PRODUCERS CONTACT

WHAT IS MOVE? MOVE is a European festival of a new generation reflecting current cultural trends focused on urban avant-garde. The festival interconnects the club scene in Prague. The festival introduces new talents and show the public that we are able to organise a high quality festival without the performance of well-known megastars. The festival wants to give an opportunity to introduce work of cutting edge young European artists coming from different cultural environments. The Festival is supposed to present a wide range of audiovisual art and open space for confrontation. The festival offers a number of concerts, parties and other significant art such as dance, fine art, multimedia and selected extreme sports. The festival includes a special program in order to gather professionals and representatives from EU countries and open several discussions concerning topics of cultural policy. The target market of the festival is young generation between the age 18 - 30.

OBJECTIVES & VISION The festival MOVE has an ambition to become unique in the Czech market. The festival is open to European markets and should contribute to the export of Czech artists. The festival is open to co-operation with international promoters, professionals, media representatives and journalists which is necessary for presentation of Czech art beyond borders and spread significant knowledge of Prague and Czech Republic within the EU. The festival is addressed to young people and new talents. The admission to all events is supposed to be adequate to social-economic profile of the visitors under 30. Main objectives: promotion of Prague and Czech art establish a tradition of the first European festival in Prague reflecting urban culture motivation of professionals to export Czech art support creativity of young talents enter an international cultural network within EU countries

MOVE 2006 WHEN: October 9 -14 th 2006 WHERE: Prague Clubs (Abaton, Agharta jazz centrum, Cross, Kain, Matrix, Palác Akropolis, Rock Café, Roxy) Main Stage (Sport Hall / Průmyslový palác / Veletržní palác) EXPECTATIONS: Attendance 10. 000 people PR activity addressed to 300. 000 people (with the location of central Czech Republic)

Programme The festival will follow its main aim: to feature cutting edge Czech and European artists to interconnect the Prague club scene to ensure high quality performances to present culture diversity to offer possible confrontation of artists within the EU to offer a wide range of audiovisual performances to focus on the following export of artists

Promotion outdoor: Festival newspapers MOVE posters A 2 leaflets stickers city lights billboard cultural poster FAN - outdoor promotion campaign FAN - kultura. cz (official posters at bus stations) 100. 000 pcs 10. 000 pcs 5. 000 pcs 75 pcs 10 pcs 2. 000 pcs 800 pcs movebus – a bus with the logo MOVE shuttling among all clubs merchandising – T-shirts, caps, cups, key rings, . . . promotion at the venues: banners, programme of the clubs, posters, leaflets

Media Plan Major media partners: Óčko – cable TV, the only one Czech music and lifestyle TV station in the Czech market Houser – cultural by-weekly magazine with wide spread distribution (multi-cinemas, restaurants, clubs, cultural centres, cafés. . . ) Express – radio station focused on the age group 25 -35 Rádio 1 – independent radio station with the main target market of a young generation FAN – the most effective outdoor agency (posters FAN, posters at bus stations - kultura. cz )

Media Plan Radio Stations: Rádio 1 – 2 week campaign (spots, competitions, announcement) Expess Rádio / Evropa 2 – 2 week campaign Rádio Akropolis – festival radio other radio stations – announcement in cultural news, interviews, competitions TV: TV Óčko – 2 week campaign (spots, competitions, announcement) ČT – announcement and info of cultural news, interviews, competitions, report forecasted on the cultural and music programmes (Události v kultuře, Paskvil, Poprask, Kultura. cz, Noc s Andělem, Dobré ráno) TV Nova – announcement and info of cultural news, interviews, competitions on the morning programme “Snídaně s Novou” and music programme “ESO” TV Prima - announcement and info of cultural news, interviews, competitions on music programme “T-music”

Media Plan PRESS: (PR articles, information) music magazines Filter (monthly, circulation 10. 000) Rock & Pop (monthly, cir. 10. 000) Report (monthly, cir. 20. 000) Bbarak (monthly, cir. 15. 000 ) daily newspapers MF Dnes (cir. 380. 000) Lidové noviny (cir. 100. 000) Večerník Praha (cir. 70. 000) Právo (cir. 200. 000) Metro (cir. 300. 000) Blesk (cir. 600. 000) Hospodářské noviny (cir. 70. 000) Press in English Prague Tribune (monthly, cir. 25. 000) Prague Post (weekly, cir. 15. 000) Think again (monthly, cir. 30. 000) cultural and lifestyle magazines Elle (monthly, cir. 40. 000 ) Time In (monthly, cir. 20. 000 ) Reflex (weekly, cir. 60. 000 ) Týden (weekly, cir. 60. 000 ) Instinkt (weekly, cir. 35. 000 ) Mladá Fronta Plus (weekly, cir. 40. 000 ) Zoom (monthly, cir. 30. 000 ) Houser (weekly, cir. 50. 000 ) Metropolis (weekly, cir. 30. 000 ) NVG weekly (weekly, cir. 60. 000 )

Media Plan ADVERTISEMENT: Elle – lifestyle monthly magazine - cir. 40. 000 Time in – lifestyle monthly magazine - cir. 20. 000 Reflex/Týden– lifestyle weekly magazine - cir. 60. 000 MF Plus – lifestyle weekly magazine - cir. 40. 000 Filter – music monthly magazine - cir. 10. 000 Report – music monthly magazine - cir. 20. 000 Rock& Pop – music monthly magazine - cir. 10. 000 Houser – cultural weekly magazine - cir. 50. 000 Metropolis – cultural weekly magazine - cir. 30. 000 Think again – cultural monthly magazine in English - cir. 30. 000 NVG weekly – cultural weekly magazine - cir. 60. 000

Media Plan Internet: idnes. cz – 2 week campaign in the amount of 3. 000 banners, chats, info, announcement, articles, competitions etc. seznam. cz – 2 week campaign (banners, info, announcement, articles, competitions etc. ) other cultural and lifestyle websites – banners, info, announcement, articles, competitions etc. WEB of the festival: www. movefest. info, websites of the media partners and clubs. Direct Mail: Repeated electronic invitation to more than 120. 000 e-mail addresses Printed invitation to over 500 addresses, preferably addressed to promoters, club producers and managers, theatres, dance companies, journalists, professionals at culture sphere etc.

PRODUCERS The producers of the festival are: Palác Akropolis Gato Loco Productions in cooperation with the Prague clubs

Palác Akropolis is a private multi-purpose cultural facility specialized in managing an independent production of both local and foreign projects following the current trends in music, theatre, film, fine art and other social activities. Palác Akropolis was honoured with the following awards: No. 1 club scene and the fourth most popular concert hall in Prague – Gallup Organization CZ, summer 2001 The Best Interior 1996 - Grand Prix by the Architects Association. The Best Rock Club 1999 – The Prague Post magazine Theater Bar – ranks among the four most favorite dance clubs in the Czech Republic - CDMA 2001 Czech Chamber of Architects and Czech Republic Design Center awards painter František Skála for interior design. The Best Live Music Venue 2004 – The Prague Post magazine

Gato Loco Productions (GLP) which was established in 1992 specializes in finding new European talents. Over the past 13 years Gato Loco have already presented more than 400 artists and 600 concerts in 17 countries. As the most successful festivals organized by GLP have to be mentioned the BEM (Barcelona), Rock Pop Bratislava, Green Energy (Dublin), FIRM (Montréal) or the festival of electronic art - COSMOPOLIS (Lisbon). Among other events of international significance belong Jour de Fête (Bruxelles) and European Music Tour (Bratislava, Madrid, Copenhagen, Dublin). In 1998 Gato Loco Productions set up the international project Euro. Connections in Prague which has built a strong tradition so far.

CONTACT Monika Klementova Palac Akropolis Kubelikova 27 130 00 Praha 3 Tel: + 420 -296330911 + 420 -602695929 E-mail: monika@palacakropolis. cz Website: www. movefest. info