What is Ideation WHAT IS THE DIFFERENCE BETWEEN

Ideation versus Brainstorming �Ideation is a new buzz word for coming up with ideas. �According to Wikipedia “Ideation” is the process of creating new ideas. �Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution of a problem. Copyright © Texas Education Agency, 2012. All rights reserved.

Gathering useful Ideas �Everyone should have the opportunity to express ideas. �Every idea may have value at some point. �No criticism is allowed. �You want to work for quantity. �Piling-on to someone else's idea may make an even better idea. Copyright © Texas Education Agency, 2012. All rights reserved.

Rules �Establish team norms (rules that everyone agrees to). �Decide who is in charge. �Be prepared to take a break when things get heated up or things slow down. �You are working as a team and the whole team gets credit for the solution, not one individual. �Record all ideas so you will know what has been visited and what has not. Copyright © Texas Education Agency, 2012. All rights reserved.

Ideation Solutions �Establish criteria so you know which solution could solve the problem. �Develop the presentation to the Client. �Review to make sure it fits client’s needs. Copyright © Texas Education Agency, 2012. All rights reserved.