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What is DECA? Tammie Brewer Mississippi DECA Coordinator MDE – Office of Student Organizations
DECA – Mission Statement • DECA prepares emerging leaders and entrepreneurs for careers in marketing, finance, hospitality and management in high schools and colleges around the globe.
DECA – Career Choices • More than 70 percent of DECA members at the International Career Development Conference indicated that DECA has influenced their future career plans.
DECA – Education Choices • More than 65 percent indicated that DECA has influenced their future college plans.
Principles of Business Administration (PBA) – Principles of Business Management – Principles of Marketing – Principles of Hospitality and Tourism – Principles of Finance
Team Decision Making Events – Business Law and Ethics Team Decision Making – Buying and Merchandising Team Decision Making – Financial Services Team Decision Making – Hospitality Services Team Decision Making – Marketing Management Team Decision Making – Sports and Entertainment Marketing Team Decision Making – Travel and Tourism Team Decision Making
Individual Events – Accounting Applications Series – Apparel and Accessories Series – Automotive Services Marketing Series – Business Finance Series – Food Marketing Series – Hotel and Lodging Management Series – Human Resources Management Series
Individual Events, cont. – Marketing Communications Series – Personal Finance Literacy Series – Quick Serve Restaurant Management Series – Restaurant and Food Service Management Series – Retail Merchandising Series – Sports and Entertainment Marketing Series
Business Operations Events – Business Services Operations Research – human resources, IT, and personal and contracted services – Buying and Merchandising Operations Research – retail and wholesale businesses that provide consumer goods. – Finance Operations Research – banks, credit unions, accounting, investments and other financial businesses – Hospitality and Tourism Operations Research – hotels, restaurants and tourism-related businesses – Sports and Entertainment Marketing Research – businesses that conduct sporting and/or entertainment events.
2016 -2017 Business Operations Research Events Topic − The 2017 topic for each career category is the development or enhancement of a social, local, mobile (So. Lo. Mo) strategy. Participants will collaborate with a local business or organization to analyze current social, local, mobile strategies and practices and then present a plan to improve social, local, mobile strategies and practices.
Chapter Team Events – Community Service Project – Creative Marketing Project – Entrepreneurship Promotion Project – Financial Literacy Promotion Project – Learn and Earn Project – Public Relations Project
Business Management and Entrepreneurship Events – – – Innovation Plan Franchise Business Plan Independent Business Plan Start-up Business Plan Business Growth Plan International Business Plan
Marketing Representative Events – Advertising Campaign – Fashion Merchandising Promotion Plan – Sports and Entertainment Promotion Plan
Professional Selling Events – Financial Consulting Event – Hospitality and Tourism Professional Selling – Professional Selling
2016 -2017 Professional Selling Events Topics Financial Consulting For 2016 -207, you will assume the role of financial consultant. A client has scheduled a meeting with you because he/she looking to purchase or lease a new car. The client would like for you to share the pros and cons of both purchasing and leasing and make a recommendation that will have the most positive financial impact.
Professional Selling Events, cont. • Hospitality and Tourism Professional Selling Event For 2016 -2017, you will assume the role of a sales manager for a destination management company (DMC). A non-profit meeting manager is planning a four-day meeting for its 25 board of directors in a downtown hotel. However, the meeting manager has asked your DMC to arrange for VIP airport transfers, and three nights of entertainment that takes advantage of the city’s unique culture.
Professional Selling Events, cont. • Professional Selling Event For 2016 -2017, you will assume the role of a sales representative of a drone technology firm. A local real estate agent has scheduled a meeting with you because he/she has a desire to utilize drones to help his/her real estate business and wants to learn how your firm’s products and services ca be beneficial to his/her business.
Online Events – – – Stock Market Game H&R Block Dollars & Sense Virtual Business Challenge – Restaurant Virtual Business Challenge – Retail Virtual Business Challenge – Sports and Entertainment – Virtual Business Challenge – Hotel Management – Virtual Business Challenge - Accounting – *****NEW ****Virtual Business Challenge – Fashion
Important DECA Dates – September 6 - December 10, 2016 - Stock Market Game - FREE To all DECA Members – October 24 - November 18, 2016 Virtual Business Challenge – October 15 -17, 2016 - DECA Fall Leadership Conference; Courtyard By Marriott – Gulfport, MS – January 13, 2017 - District I Competition, Hinds CC – Rankin Campus, Pearl, MS – January 10, 2017 District II Competition, Olive Branch High, Olive Branch, MS – January 11, 2017 District III Competition, Itawamba CC, Belden Campus, Belden, MS – January 18, 2017 - District IV Competition, JCJC, Ellisville, MS January 20, 2017 - District V Competition, MGCCC – Jeff Davis Campus, Gulfport, MS
Important DECA Dates – January 9 - February 3, 2017 Virtual Business Challenge – Feb. 16 -17, 2017 DECA State Career Development Conference – Marriott Hotel, Downtown Jackson, MS – April 26 -29, 2017 - DOES NOT INCLUDE TRAVEL DATES DECA International Career Development Conference; Anaheim, CA – All advisors and students MUST stay in conference hotel(s) for ALL DECA conferences if more than 60 miles away.
Benefits to DECA Members – Career Exploration – Skill Enhancement – Instructional Reinforcement – Leadership Building – Communication Building – Professionalism
Let’s Get DECA-Cated