What is consumer behavior Consumer behavior is the

  • Slides: 20
Download presentation
What is consumer behavior Consumer behavior is the study of lhow people buy, lwhat

What is consumer behavior Consumer behavior is the study of lhow people buy, lwhat they buy, lwhen they buy and lwhy they buy.

True False Consumer behavior is the study of lhow people buy, lwhat they buy,

True False Consumer behavior is the study of lhow people buy, lwhat they buy, lwhen they buy and l. Who they buy. True or false-------

MCQ • Consumer behavior is the study of A) how people buy, what they

MCQ • Consumer behavior is the study of A) how people buy, what they buy, when they buy and why they buy. B) how people buy, what they buy, when they buy and who they buy. •

Question Q) Consumer behavior is the study of

Question Q) Consumer behavior is the study of

Elements of Consumer Behavior 1)buyer decision making process ( both individually and in groups.

Elements of Consumer Behavior 1)buyer decision making process ( both individually and in groups. ) 2)It studies the characteristics of individual consumers

What elements should we study to know consumer behavior 3)behavioral variables. 4)It also tries

What elements should we study to know consumer behavior 3)behavioral variables. 4)It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general

 • What are the elements of consumer behavior

• What are the elements of consumer behavior

What are the elements of consumer behavior 1)buyer decision making process ( both individually

What are the elements of consumer behavior 1)buyer decision making process ( both individually and in groups. ) 2)It studies the characteristics of individual consumers 3)behavioral variables. 4)It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general

QUESTION What are the elements of consumer behavior 1)Seller decision making process, both individually

QUESTION What are the elements of consumer behavior 1)Seller decision making process, both individually and in groups). 2)It studies characteristics of individual consumers 3)behavioral variables. 4)It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general

Factors effects consumer behavior Factors which could effect consumer behavior • Psychology, • Sociology

Factors effects consumer behavior Factors which could effect consumer behavior • Psychology, • Sociology , • Sociopsychology , • Anthropology and • Economics.

True or false • Factors which could effect consumer behavior • • • Psychology,

True or false • Factors which could effect consumer behavior • • • Psychology, Sociology , Sociopsychology , Anthropology and Ecology True or false

MCQ ’s • Factors which could effect consumer behavior 1. Psychology, Sociology , Sociopsychology

MCQ ’s • Factors which could effect consumer behavior 1. Psychology, Sociology , Sociopsychology , Anthropology and embryology 2. Psychology, Sociology , Sociopsychology , Anthropology and Ecology 3. Psychology, Sociology , Sociopsychology , Economics and Anthropology 4. The correct answer is………. .

Question • What are the five factors which could effect consumer behavior

Question • What are the five factors which could effect consumer behavior

Psychology Psychologists study such phenomena as • perception , • • • Cognition Emotion

Psychology Psychologists study such phenomena as • perception , • • • Cognition Emotion , personality , behavior , and interpersonal relationships

True or false Psychologists study such phenomena as • perception , • • •

True or false Psychologists study such phenomena as • perception , • • • Cognition Emotion , personality , behavior , and interpersonal relationships True or false

MCQ’s • Psychologists study such phenomena as 1. perception , Cognition, Promotion personality, behavior

MCQ’s • Psychologists study such phenomena as 1. perception , Cognition, Promotion personality, behavior , and interpersonal relationships 2. perception , Cognition, emotion, personality, behavior , and interpersonal relationships 3. perception , Cognition, personality, behavior , and interpersonal relationships 4. The correct answer is………. .

Question • Name at least four Psychologists phenomena as

Question • Name at least four Psychologists phenomena as

Psychology includes many sub-fields of study and application concerned with such areas as •

Psychology includes many sub-fields of study and application concerned with such areas as • human development , • Sports • health , • Industry • law , and • spirituality

True or false Psychology includes many sub-fields of study and application concerned with such

True or false Psychology includes many sub-fields of study and application concerned with such areas as • human development , • Sports • health , • Industry • System and • spirituality • True or false

 • Psychology includes many sub-fields of study and application concerned with such areas

• Psychology includes many sub-fields of study and application concerned with such areas as 1. human development , Sports, health , Industry, law , and spirituality 2. human development , shops, health , Industry, law , and spirituality 3. The correct answer is………. .