What is collective identity and how is it

What is collective identity and how is it mediated? You should have an introduction and a paragraph or two about TV (Skins)

HYPERDERMIC NEEDLE Agenda Setting: the media has the power focus public discussion on particular issues. Again, it can’t tell us what to think but it can tell us what to think about. Cohen: Moral Panics youth culture and its perceived possible threat to order and social rules Althusser: The Media is part of the ideological state apparatus who transmit dominant ideology to the people Gramsci: Anything that does not fit with the ruling class’ hegemony or ‘normality’ is segregated. Hegemony is a site of constant struggle - societies are constantly debating what is and isn't acceptable. Acland: Media’s representation of youth is used to maintain social order, or in other words keep young people in their place Gauntlett: Individuals will 'pick and mix' their media and can select what they want to use in construction of own identity Giroux: Media representations of young people have become an 'empty category'. Because they are constructed by adults, reflecting adults concerns, anxieties and needs

THEORISTS The Mail Online represents youth as deviant and reliant on drugs, alcohol and smoking (2014). It represents youth in such a way that it appeals to adults instead of young people themselves. For example it refers to youth as ‘youngsters’ throughout the article. The use of this address term belittles and patronises youth – making them appear younger then they may wish to be seen and heightening the fear factor for the adult reader. Youth are made to seem more vulnerable and at risk, whilst at the same time being demonised for ‘the amount drunk by youngsters’. ANALYSIS (HOW your evidence represents youth and the wider implications of this) LINK (loop points back to the question)

Edgbaston and Harborne News PR RE E ON TI TA N ES TH Y R O PL IC AT IO NS LA M NG ED UA IA GE S IM

Daily Mail PR RE N ES E ON TI TA TH Y R O EVIDENCE (case study with specific features drawn out using media languages) IC AT IO NS THEORISTS PL LA M NG ED UA IA GE S IM HYPOTHESIS ANALYSIS (HOW your evidence represents youth and the wider implications of this) LINK (loop points back to the question)

What is collective identity and how is it mediated? Write your next paragraph for this essay. Ø Ø Ø Newspaper examples – Local vs. National Representation (of youth) Media Languages Theory Implications (for the collective / wider society)

HOMEWORK • Complete your essay: – What is collective identity and how is it mediated? • Include: – Intro – Skins analysis (modern TV) – Newspaper analysis (modern Print) – HISTORICAL EXAMPLE OF YOUR CHOICE (Film/Tv/Print…) – Conclusion

• http: //www. bbc. co. uk/news/uk-26230410 • http: //www. ukyouth. org/resources/youthstatistics/item/379 young_people_in_the_media#. VPNaa. JWz. VZc • http: //www. open. ac. uk/researchprojects/chil drens-research-centre/files/crcpr/file/ecms/web-content/clarke. pdf • http: //www. slideshare. net/Ellie. Beazley/repre sentation-of-youth-theories