What is Branding Jack Gaudet Josh Spurling Julian
What is Branding? Jack Gaudet, Josh Spurling, Julian Moslehi,
Branding A brand is the idea or image of a specific Branding is when that idea or image is product or service that consumers connect marketed so that it is recognizable by more with, by identifying the name, logo, slogan, and more people, and identified with a or design of the company who owns the certain service or product when there are idea or image. many other companies offering the same service or product.
Example of Branding If you have a couple and the man says he’s a great lover That’s considered marketing If his friend tells her that he’s a great lover That’s mouth to mouth advertising But if the girlfriend believes he’s a great lover That is branding
Brand Concept/Message The brand message is the foundation of the brand This includes: Vision Brand Message Awareness Keyword Design Direction Slogan
Building Upon the Brand Concept/Message All other things such as: Printings Website Campaigns Video Customer Service Logo design Are built from the brand message
How Well Do You Know Your Brands ?
Recognition, Reputations & Standards Advertising professionals work on branding not only to build brand recognition, but also to build good reputations and a set of standards to which the company should strive to maintain or surpass.
Reputations Branding is an important part of Internet commerce, as branding allows companies to build their reputations as well as expand beyond the original product and service, and add to the revenue generated by the original brand.
What are Archetypes ? Archetypes are a collectively-inherited unconscious idea, pattern of thought, image, etc. , that is universally present in individual psyches. Archetypes in branding creates differentiation within a category
The Outlaw The Innocent The Creator The Ruler The Explorer The Hero The 12 Brand Archetypes The Sage The Regular Guy/Gal The Magician The Lover The caregiver The Jester
The lover Goal: Create intimacy, inspire love Traits: Passionate, sensual, intimate, romantic, warm, committed, idealistic Marketing niche: Help people feel appreciated, belong, connect, enjoy intimacy, build relationships. Example: Victoria’s Secret, Godiva Chocolate, Marie Claire
The Explorer Goal: Finds fulfillment through discovery and new experiences Traits: Restless, adventurous, ambitious, individualistic, independent, pioneering Marketing niche: Exciting, risk-taking, authentic Example: Indiana Jones, Jeep, Red Bull
The Creator Goal: Create something with meaning and enduring value Traits: Creative, imaginative, artistic, inventive, entrepreneur, non-conformist Marketing niche: Visionary, help customers express or create, and foster their imagination Example: Lego, Crayola
The Innocent Goal: To be happy Traits: Strives to be good, is pure, young, optimistic, simple, moral, romantic, loyal Marketing niche: Companies with strong values, seen as trustworthy, reliable and honest, associated with morality, good virtues, simplicity, can be nostalgic Example: Dove soap, Coca-Cola, Cottonelle bathroom tissue
The Jester Goal: To bring joy to the world Traits: Fun, sense of humor, light-hearted, mischievous, irreverent Marketing niche: Help people have a good time or enjoy what they are doing, allow people to be more impulsive and spontaneous Example: Ben & Jerry’s, IKEA
The Magician Goal: Make dreams come true, create something special Traits: Visionary, charismatic, imaginative, idealistic, spiritual Marketing niche: Help people transform their world, inspire change, expand consciousness Example: Disney, Wizard of Oz, Apple
Colour in Branding.
Importance of Colour in Brands Colour sells. Whether you’re working with a product, service or space, the ‘right’ combinations of colours can influence how someone feels, thinks and behaves – with powerful results. According to a study by Loyola University Maryland, colour is registered by the brain before either images or typography.
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Survey! https: //www. surveymonkey. com/r/7 Z 9 GH 5 G
Sources https: //www. thehartford. com/business-playbook/in-depth/choosing-brandarchetype https: //www. sparkol. com/en/Blog/The-12 -brand-archetypes-all-successfulbusinesses-are-built-on http: //www. thebrandingjournal. com/2015/10/what-is-branding-definition/ https: //www. thebalance. com/why-is-branding-important-when-it-comes-to-yourmarketing-2294845 https: //www. youtube. com/watch? v=Rvu. NM 6 Qr 4 sc
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