What is Augmented Reality Augmented reality is a

What is Augmented Reality? * Augmented reality is a live view of a physical real-world environment whose elements are merged with (or augmented by) virtual computergenerated imagery. * With the help of AR technology, information about the surrounding real world of the user becomes interactive and digitally usable.

What is Augmented Reality? * Artificial information about the environment and the objects in it can be stored and retrieved as an information layer on top of the real-world view. i. Phone 3 GS Wikitude AR application uses GPS and compass technology to retrieve information about the user’s surroundings

What is Augmented Reality?

Problem Augmented reality is changing what, when, where and how we access information.

Question How will location-based augmented reality applications on mobile devices affect social interactions?

METHODS Communications & Sociology

SCENARIO

TWO APPROACHES Communications vs. Sociology

FALL INTO THE GAP * Slow adoption/ few users of AR * Lack of research in AR * Expertise limited * Responses based on uninformed opinions * Pop lit is positive, but lacks concrete evidence

ANSWERS “Augmented reality is nowhere near changing our social interactions (though, I’m a known skeptic), and we may need to wait until 2020 to see any real effect. ” — @augmented “At present I think AR has very little influence on social interactions, however with the growth of social networks such as Twitter and Facebook also allocating geographic info to posts, it will be more important. . . ” — Chetan Damani Founder & CEO, Across. Air “I think augmented reality will help people find more information, but will make social interactions more clumsy. ” — Jodi Gersh Content Manager for Social Media, Gannett

FIN

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