What is a Trademark Trademark n A distinctive
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What is a Trademark? Trademark: n A distinctive sign which identifies the goods and services of one company from those of another n A trademark helps consumers to identify and choose between products/services based on their reputation and quality ® Coca-Cola registered since 1887 Nike registered since 1971 9/9/2021
Trademark Different types of trademarks: DELICJUSZ n Word e. g. n Logo e. g. n Word/Logo e. g. 9/9/2021
Trademark Different types of trademarks n Numerals/Letters n 3 D n Slogans RADOŚĆ SMAKU DLA DOROSŁYCH I DZIECIAKÓW 9/9/2021
Trademark Different types of trademark n Well-known mark n Collective mark? n Certification mark? 9/9/2021
Requirements for a Good Trademark n Distinctive (unique) n Not descriptive n Not similar or identical 9/9/2021
Distinctive (unique) and not descriptive for the type of product or service being registered but if descriptive, it can be registered only if sufficient evidence of use is presented - acquired distinctiveness 9/9/2021
DISTINCTIVENESS CHEESE FROM DENMARK TENNISSHOES ADIDAS TENNISSHOES 9/9/2021
Distinctive n Word SUPPER n Logo n Word/Logo Yes No Super 9/9/2021
New Kinds of Trademarks • • 3 -dimensional Sound Smell Feel Moving What the future brings Colours Important: Graphic reproduction! 9/9/2021
EXAMPLES 3 -D SOUND ”The smell of freshly cut grass” SMELLS 9/9/2021
Distinctiveness n 3 D n Slogan COCA-COLA IS THE MUSIC ÷ THE BEST PIZZAS UNDER ONE ROOF + PEPSI THE CHOICE OF A NEW GENERATION 9/9/2021
Exercise n Half price for clothes X n Jaguar for cars n Tetley for tea bags n Handy for chainsaws X 9/9/2021
Similar/Identical n If it concerns the same or similar/identical products and services: The name of product/service cannot be similar or identical to a previous mark however n The same similar/identical brand name can be used for different products/services in different classes but n Well-known marks have a broader scope 9/9/2021
Similar/Identical Meaning the way the mark is: n Written n Looks n Phonetic (sounding) n Conceptual similarity 9/9/2021
Similar/Identical - Examples Cool/Kool n Written n Looks n Sounding Basket / Buskit For You/ 4 U n Conceptual Star/Stern 9/9/2021
Exercise n Riverland Timberland n Zymlin Xymelin n Eurica Erika 9/9/2021
Varied Protection of a trademark How close can you get to another trademark? n Strong trademark gives wider protection n Weak trademark gives less protection 9/9/2021
Examples – Strong/Weak DERMATECH PRINCE SAMSUNG BP 9/9/2021
Classification system n Like a library system n 45 classes n Important to make a good list of goods and services n Think 5 years ahead 9/9/2021
How to apply n Sprawdź, czy nie naruszasz praw osób trzecich; n Złóż prawidłowo wypełniony formularz zgłoszenia i wnieś stosowne opłaty; (w przypadku wątpliwości skorzystaj z profesjonalnej pomocy rzecznika patentowego); 9/9/2021
International Protection Trademark filed: n National Office – acquires national protection n EU system: OHIM – acquire protection in 25 member states n International system: Madrid Protocol – member states 9/9/2021
EU Trademark - Community Trade Mark n n n Covers the entire European Community – 25 Member States Apply at the OHIM Offices in Alicante (e-filing accepted) (or National Office) Fees (can be viewed at the OHIM website: www. oami. europa. eu) 9/9/2021
Obtaining an EU trademark There are some differences between the National trademark system and the EU system: n Distinctiveness n Similarity 9/9/2021
International filing n Madrid n National Applications e. g. in Australia, USA n Priority claimed for a Polish application within 6 months 9/9/2021
INTERNATIONAL APPLICATION 9/9/2021
Consequences of infriging n n If you infringe someone else’s trademark or design, you may risk: Injunction, which means that all the infringer’s products with the infringing trademark on or the same design can be removed from the marked Destruction of products Being given a fine Being sentenced to imprisonment (in gross cases) 9/9/2021
Consequences of infriging n Paying damages to the trademark or design owner e. g. Burberry vs. Zebra 9/9/2021
Why register? n To have an exclusive right n Stop others from copying n Certificate of ownership ® 9/9/2021
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