What is a Trademark Trademark n A distinctive

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What is a Trademark? Trademark: n A distinctive sign which identifies the goods and

What is a Trademark? Trademark: n A distinctive sign which identifies the goods and services of one company from those of another n A trademark helps consumers to identify and choose between products/services based on their reputation and quality ® Coca-Cola registered since 1887 Nike registered since 1971 9/9/2021

Trademark Different types of trademarks: DELICJUSZ n Word e. g. n Logo e. g.

Trademark Different types of trademarks: DELICJUSZ n Word e. g. n Logo e. g. n Word/Logo e. g. 9/9/2021

Trademark Different types of trademarks n Numerals/Letters n 3 D n Slogans RADOŚĆ SMAKU

Trademark Different types of trademarks n Numerals/Letters n 3 D n Slogans RADOŚĆ SMAKU DLA DOROSŁYCH I DZIECIAKÓW 9/9/2021

Trademark Different types of trademark n Well-known mark n Collective mark? n Certification mark?

Trademark Different types of trademark n Well-known mark n Collective mark? n Certification mark? 9/9/2021

Requirements for a Good Trademark n Distinctive (unique) n Not descriptive n Not similar

Requirements for a Good Trademark n Distinctive (unique) n Not descriptive n Not similar or identical 9/9/2021

Distinctive (unique) and not descriptive for the type of product or service being registered

Distinctive (unique) and not descriptive for the type of product or service being registered but if descriptive, it can be registered only if sufficient evidence of use is presented - acquired distinctiveness 9/9/2021

DISTINCTIVENESS CHEESE FROM DENMARK TENNISSHOES ADIDAS TENNISSHOES 9/9/2021

DISTINCTIVENESS CHEESE FROM DENMARK TENNISSHOES ADIDAS TENNISSHOES 9/9/2021

Distinctive n Word SUPPER n Logo n Word/Logo Yes No Super 9/9/2021

Distinctive n Word SUPPER n Logo n Word/Logo Yes No Super 9/9/2021

New Kinds of Trademarks • • 3 -dimensional Sound Smell Feel Moving What the

New Kinds of Trademarks • • 3 -dimensional Sound Smell Feel Moving What the future brings Colours Important: Graphic reproduction! 9/9/2021

EXAMPLES 3 -D SOUND ”The smell of freshly cut grass” SMELLS 9/9/2021

EXAMPLES 3 -D SOUND ”The smell of freshly cut grass” SMELLS 9/9/2021

Distinctiveness n 3 D n Slogan COCA-COLA IS THE MUSIC ÷ THE BEST PIZZAS

Distinctiveness n 3 D n Slogan COCA-COLA IS THE MUSIC ÷ THE BEST PIZZAS UNDER ONE ROOF + PEPSI THE CHOICE OF A NEW GENERATION 9/9/2021

Exercise n Half price for clothes X n Jaguar for cars n Tetley for

Exercise n Half price for clothes X n Jaguar for cars n Tetley for tea bags n Handy for chainsaws X 9/9/2021

Similar/Identical n If it concerns the same or similar/identical products and services: The name

Similar/Identical n If it concerns the same or similar/identical products and services: The name of product/service cannot be similar or identical to a previous mark however n The same similar/identical brand name can be used for different products/services in different classes but n Well-known marks have a broader scope 9/9/2021

Similar/Identical Meaning the way the mark is: n Written n Looks n Phonetic (sounding)

Similar/Identical Meaning the way the mark is: n Written n Looks n Phonetic (sounding) n Conceptual similarity 9/9/2021

Similar/Identical - Examples Cool/Kool n Written n Looks n Sounding Basket / Buskit For

Similar/Identical - Examples Cool/Kool n Written n Looks n Sounding Basket / Buskit For You/ 4 U n Conceptual Star/Stern 9/9/2021

Exercise n Riverland Timberland n Zymlin Xymelin n Eurica Erika 9/9/2021

Exercise n Riverland Timberland n Zymlin Xymelin n Eurica Erika 9/9/2021

Varied Protection of a trademark How close can you get to another trademark? n

Varied Protection of a trademark How close can you get to another trademark? n Strong trademark gives wider protection n Weak trademark gives less protection 9/9/2021

Examples – Strong/Weak DERMATECH PRINCE SAMSUNG BP 9/9/2021

Examples – Strong/Weak DERMATECH PRINCE SAMSUNG BP 9/9/2021

Classification system n Like a library system n 45 classes n Important to make

Classification system n Like a library system n 45 classes n Important to make a good list of goods and services n Think 5 years ahead 9/9/2021

How to apply n Sprawdź, czy nie naruszasz praw osób trzecich; n Złóż prawidłowo

How to apply n Sprawdź, czy nie naruszasz praw osób trzecich; n Złóż prawidłowo wypełniony formularz zgłoszenia i wnieś stosowne opłaty; (w przypadku wątpliwości skorzystaj z profesjonalnej pomocy rzecznika patentowego); 9/9/2021

International Protection Trademark filed: n National Office – acquires national protection n EU system:

International Protection Trademark filed: n National Office – acquires national protection n EU system: OHIM – acquire protection in 25 member states n International system: Madrid Protocol – member states 9/9/2021

EU Trademark - Community Trade Mark n n n Covers the entire European Community

EU Trademark - Community Trade Mark n n n Covers the entire European Community – 25 Member States Apply at the OHIM Offices in Alicante (e-filing accepted) (or National Office) Fees (can be viewed at the OHIM website: www. oami. europa. eu) 9/9/2021

Obtaining an EU trademark There are some differences between the National trademark system and

Obtaining an EU trademark There are some differences between the National trademark system and the EU system: n Distinctiveness n Similarity 9/9/2021

International filing n Madrid n National Applications e. g. in Australia, USA n Priority

International filing n Madrid n National Applications e. g. in Australia, USA n Priority claimed for a Polish application within 6 months 9/9/2021

INTERNATIONAL APPLICATION 9/9/2021

INTERNATIONAL APPLICATION 9/9/2021

Consequences of infriging n n If you infringe someone else’s trademark or design, you

Consequences of infriging n n If you infringe someone else’s trademark or design, you may risk: Injunction, which means that all the infringer’s products with the infringing trademark on or the same design can be removed from the marked Destruction of products Being given a fine Being sentenced to imprisonment (in gross cases) 9/9/2021

Consequences of infriging n Paying damages to the trademark or design owner e. g.

Consequences of infriging n Paying damages to the trademark or design owner e. g. Burberry vs. Zebra 9/9/2021

Why register? n To have an exclusive right n Stop others from copying n

Why register? n To have an exclusive right n Stop others from copying n Certificate of ownership ® 9/9/2021