What is a PSA PSA What does PSA

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What is a PSA?

What is a PSA?

PSA �What does PSA stand for? �Public Service Announcement �What is a public service

PSA �What does PSA stand for? �Public Service Announcement �What is a public service announcement? �Announcements that inform the public about safety and health information, community services or public affairs. Produced and programmed much like commercials, but usually not produced for profit. �What is a public service announcement that you have seen or heard of? www. pbs. org/weta/myjourneyhome/teachers/glossary. html

How to write a PSA �Determine the target market: Who will listen to the

How to write a PSA �Determine the target market: Who will listen to the public service announcement? �Pretend you’re a producer creating a public service announcement to educate young adults about the dangers of drunk driving. After some research, you’ve determined your target market to be college students and recent graduates; men and women between the ages of 18 and 25. �How do you reach out to this audience?

PSA structure �Public service announcements have traditionally been structured like commercials, attempting to grab

PSA structure �Public service announcements have traditionally been structured like commercials, attempting to grab the listener’s attention and delivering a relevant message with the intention of educating the listener and inciting an action.

PSA Content � Public service announcements fall in two time-related categories: timely and non-timely.

PSA Content � Public service announcements fall in two time-related categories: timely and non-timely. � Timely announcements are those that may inform the public of an upcoming community event. � Local Blood drive � Non-timely announcements are those that may inform the listener about a specific long-term cause, such as helping to protect the environment. In other words, non-timely announcements have a longer usefulness term and may be used for years before needing to be updated or discarded. � Smoking, saving the environment � Every PSA must include the important information needed for the listener to take action. If the announcement is timely, it must include date, time, and location information. � If the announcement is not timely, the message should focus on providing the facts about the cause, rather than information about a specific event.

Language �Use emotion to help stimulate a positive reaction from the listener. �For example,

Language �Use emotion to help stimulate a positive reaction from the listener. �For example, “one dollar, less than the price of a cup of coffee, can help a starving child survive” �Public service announcements use everyday language and appropriate words /lingo that relate to the selected audience

Focus � A well-written PSA will focus on a single core message. �Most PSAs

Focus � A well-written PSA will focus on a single core message. �Most PSAs last only 30 seconds or 60 seconds �Always identify the organization associated with the announcement. Even if the identifier must come at the end of the announcement with the short line “this message is brought to you by (organization)”. � Typical forms of contact information including in PSAs are telephone numbers or web addresses.

Sample PSA Heart disease affects millions of Americans, and claims thousands of lives each

Sample PSA Heart disease affects millions of Americans, and claims thousands of lives each year. Known as the silent killer, heart disease may strike when you least expect it. It can affect both men and women, young and old. Your mother or father, sisters and brothers, sons and daughters, even you. Early detection is the key to preventing this life-shattering illness. Visit your doctor today for a complete heart scan. Remember, early detection is the key to saving your life, or the life of a loved one. This message is brought to you as a public service from the American Heart Association. W-WW Dot American Heart Dot Org. � http: //www. understandmedia. com/media-production/106 -writing-public-service-announcements

Examples of PSA’s �http: //www. youtube. com/watch? v=1 qr. Im. Up. MFxs �http: //www.

Examples of PSA’s �http: //www. youtube. com/watch? v=1 qr. Im. Up. MFxs �http: //www. youtube. com/watch? v=n. D 16 K-fr 7 bg �http: //www. youtube. com/watch? v=0 hy. SFt 8 O 11 A&NR =1