WHAT IS A MALE MILLENNIAL Born after 1980

WHAT IS A MALE MILLENNIAL? Born after 1980 Target demo for majority of male focused advertisements Like you, Crave. Online targets 18 -34 year old men, the Millennial Male. We recently discovered that our enthusiast websites over-index for characteristics that Com. Score identifies as influencer traits. When we dug deeper, we learned that these “influencers” were highly concentrated on our sites and that a key segment of Millennials are the driver of influence of the rest. We teamed up with Com. Score to learn more about them. METHODOLOGY Technique. Email survey to Com. Score panelists and/or 3 rd party panel providers Criteria. Males, 18 to 34 years of age Survey questions were used to segment Influencers vs. Non-Influencers Timing. Fielded from July 10 -29, 2013 Significance. At a 95% confidence interval a sample size of 2, 019 is reliable within ± 2. 2 pts. 2

MILLENNIAL INFLUENCERS They Earn More Money, They Spend More Money Influencers spend 2 -5 x more than Non. Influencers in key categories Influencers are strong advocates of their favorite brands and are willing to pay more for its perceived quality They Are More Aware and Receptive to Online Advertising Influencers are 2 x more likely to be influenced by online advertisements Influencers are 3 x more likely to complete a follow up action vs. Non-Influencers are more receptive to advertising that is on a trusted site They Are Your Early Adapters and Advisors Influencers are 2 x more likely to be selfproclaimed “tech geeks” Influencers are 2 x more likely to share content with others They Consume Content That They Are Passionate About First movers and advisors are 3 x more likely to be on Enthusiast sites vs. Non. Enthusiast sites Influencers are passionate about content and specific events such as CES, Coachella and E 3 3

COVERING THE CONTENT MEN CRAVE Crave. Online Covers 120+ Events Each Year 4

CRAVEONLINE’S SURVIVAL GUYD’S Every guy could use a little advice to help get them through the year and thanks to Crave. Online’s series of Survival Guy’ds, we’ll help you do just that! From back to school blues to woman woes, we’ll debut 5 new Survival Guy’ds throughout the year, focusing on the following topics: FEBRUARY- GUY’D TO SURVIVING WOMEN Best Valentine’s Day Gift Picks How to Survive a Date from Hell APRIL – SUMMER ENTERTAINMENT GUY’D Must-See Blockbuster Releases Concert Festival Do’s and Don’ts AUGUST – BACK TO SCHOOL SURVIVAL GUY’D The Ultimate Back to School Essentials Best College Hangouts NOVEMBER – HOLIDAY SURVIVAL GUY’D Surviving the In-Laws Best Winter Vacation Getaways DECEMBER – BEST OF EVERYTHING AWARDS GUY’D The Year’s Best in Entertainment (Film, TV, Gaming, Music) The Year’s Best in Sports 5

MOST CRAVED TECHNOLOGY WHAT IS MOST CRAVED? A TECHNOLOGY THAT LETS US: LEVERAGE the power of our portfolio to UNDERSTAND what people are talking about right now, so we can CREATE content around trending topics to capitalize on that buzz and DRIVE content discovery on portfolio sites Once we break all of this down, we then rank what is the top trending and provide to users via our Most Craved “Trend I. Q. ” machine. 6

CONTENT SWARMING THE HOTTEST TRENDING TOPICS Through our Most Craved technology, we offer a variety of ways for your brand to surround the hottest and most talked about topics. Advanced targeting methods allow us to hyper-target and aggregate all content on a particular topic or keyword into one central location. 7

CRAVEONLINE VIDEO Distribute, Create, Engage! 8

CRAVEONLINE ORIGINAL VIDEO SERIES CRAVEONSTAGE Crave and Swinghouse Studios present live performance sessions and exclusive interviews with some of the hottest up and coming music artists of today CLOCKED OUT Crave. Online’s Nash Herrington takes a week’s worth of red carpets, press junkets, special feature-ettes and exclusive music performances and crams them into a frenzied five minutes of Crave. Online awesomeness! NEW RELEASE ROUND-UP The host will have $50 to spend on the entertainment options available that week, as Crave. Online editors offer advice and recommendations EXCLUSIVE EVENT COVERAGE Crave. Online will offer guys unique and behind the scenes footage from some of the hottest events, festivals and premieres of 2014! 9

PREMIERE SITES AND PARTNERSHIPS AWKWARD FAMILY PHOTOS Celebrating the most awkwardly hilarious occasions captured on photo, Awkward Family Photos has become an internet sensation, with millions of hits daily and submissions from around the world. THE ORCHARD Crave. Online has partnered with independent video distribution company, The Orchard, to produce custom and original video content for our premiere sites. The Orchard's multi-channel network is ranked number five in the world for online channels, according to a Com. Score study. THRILLIST Content and promotional partnership, incorporating Thrillist. com content into our Crave. Online Life & Style channel, and cross-promotion of Crave. Online content in Thrillist. com newsletter 10

NEW TECHNOLOGIES WHAT’S COMING UP IN 2014! ALL NEW TECH OFFERINGS! BILLBOARD PLUS – sleek ad unit allowing for client video to be featured front and center PARALLAX TECHNOLOGY – content dynamically updates as users scroll; elements presented in a way that simulates a 3 D effect, give depth to the content and space MOTION POSTERS Interactive poster that animates based on the movement of the user’s mouse MOBILE AD ENHANCEMENTS Add to Calendar functionality Push notifications 11