What is a Logo A logo can be

What is a Logo? A logo can be a design or symbol used by an organization, company, product, services, agencies … n Logos are meant to represent companies n The purpose of logo is for immediate recognition. n

What is a Slogan? A slogan is a memorable phrase. n Advertising slogans are usually short. They are claimed to be the most effective means of drawing attention to the product. n

Target Audience

Target Audience n Young Children

Children n n n Toys Games Food: Chocolate / Candy Popular Characters: Disney Princess, Cars, Brats, Dora, Ronald Mc. Donald … Bright colors LARGE PRINT

Target Audience n Older Children

Older Children n n n n Toys Games Books: Twilight Food: of any kind … chocolate, candy Fashion Nintendo: Play. Station, Xbox … Music Celebrities

Target Audience n Teenagers

Teenagers n n Fashion – following the “trend” Music Entertainment / Concerts Movies: Comedy

Target Audience n Teenage Girls

Teenage Girls n n Fashion Music Cosmetics: lip gloss, eye shadow, nail polish … Movies: Romance

Target Audience n Teenage Boys

Teenager Boys n n n Sports Movies: adventure, violent Nintendo: Xbox, Play. Station, Wii

Target Audience n Women

Women n n Children Families Cosmetics Diet Cookbooks

Target Audience n Men

Men n n How to make money Tools Cars Fishing/Hunting

Target Audience n Elderly

Elderly n n n Retirement Plans Medication Mortgage Payment Old Age Homes Grandchildren

Target Audience n General Public

General Public n n n Food Entertainment / Concerts Restaurants Vacation Money