What is a Knowledge Broker Goto expert in
What is a Knowledge Broker? • Go-to expert in the local & national markets • In the loop on what’s happening right now • Knows how to share the right information at the right time • Bridges the gap between the data & facts with the people who it impacts directly
What do you need to be a Knowledge Broker? 1. Resource for market data, insights, and answers to the biggest questions on everyone’s mind. 2. Content that’s easy-to-share quickly and engaging visually so it can educate your followers and prime them for conversations about buying and selling.
Free Download: Social Media Lookbook Sample post templates will show you how to get a picture-perfect feed that not only looks great, but also helps grow your followers and engagement. What's included: • Design examples for top post types • Sample captions you can customize • Strategy tips to help… • Grow your following • Maximize your reach • Increase engagement Keeping. Current. Matters. com/Lookbook
Go Next Level: KCM Social Graphics Thumb-stopping social media graphics that are personalized & ready-to-share with your clients. What's included: • New graphics every week • Branded w/ your logo & colors • Market insights on every post • Square & story-sized versions • Pre-written captions and hashtags Try. KCM. com/Social
Speakers Jack Goodall Digital Marketing Manager, KCM Holly Hatch Real Estate Agent, The Agency Jack leads the KCM Marketing team, reaching millions of users each month on both organic and paid social media platforms. Representing buyers and sellers since 1999, Holly has organically grown her following and increased her leads from social media as a knowledge broker.
Follow Us! @Holly. Hatch. Sells @Keeping. Current. Matters
Why focus on Social Media? • Lead Gen: In a recent NAR survey, social media was cited as the best source for generating high-quality leads among agents, followed by multiple listing service (MLS) websites. • Competition: According to Hubspot, 81% of businesses now use video as a marketing tool — up from 63% last year. And that number is anticipated to continue to rise. • Expectations: 74% of people find their real estate agent through social media. • Unique: With over 500 million daily viewers, stories are a unique way to showcase your real estate brand enhance your marketing efforts while showing your audience the real you.
Why focus on Social Media? • Your audience is using social media • Reach more people, more consistently • Show off your business & personality • Easy to use and FREE
Quick Start Guide to Social Media • Pick 1 -2 platforms (i. e. Facebook & Instagram) • Post consistently (Goal: Daily) • Set a time to create/schedule your posts • Free Download: Social Media Lookbook
3 Top Post Types for Social Media 1. Personal – your lifestyle, your brand, your community, behind-the-scenes 2. Knowledge Broker – market updates, pro tips, FAQs, charts/graphs, quotes, interviews 3. Listings & Sales – photos, walkthroughs, client testimonials
Day in the Life
Promoting the Community
Market Updates
Tips For Buyers & Sellers
Listings, Open Houses, & Closings
Follow Us! @Holly. Hatch. Sells @Keeping. Current. Matters
Free Download: Social Media Lookbook Sample post templates will show you how to get a picture-perfect feed that not only looks great, but also helps grow your followers and engagement. What's included: • Inspiration for the top types of posts • Design examples • Sample captions you can customize • Strategy tips to help… • Grow your following • Maximize your reach • Increase engagement Keeping. Current. Matters. com/Lookbook
Go Next Level: KCM Social Graphics Thumb-stopping social media graphics that are personalized & ready-to-share with your clients. What's included: • New graphics every week • Branded w/ your logo & colors • Market insights on every post • Square & story-sized versions • Pre-written captions and hashtags Try. KCM. com/Social
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