What is a Brand Personal Branding Project Your
What is a Brand? Personal Branding Project
“Your Brand” Project • Perception = Our observation with our sight and hearing. • Value = Something’s worth. • The degree we feel something meets our needs, wants or expectations. • Perceived Value = Persons opinion of a product’s value to him or her. 3
What is a Brand? • A brand identifies the products and/or services of a company. • As consumers we gain TRUST in brands.
Brands can be valuable! • Licensing your brand • You SELL someone else the rights to use your name to sell a product or service. • This is one way to PROFIT from your brand. • The drawback to licensing can be a loss of control. • Companies can sell others the right to use their name. • This can be in the form of franchising and/or licensing.
“Your Brand” Project What? Identify and explain common business terms. Prepare presentations and network. Evaluate the importance of ownership. How? Challenge = Your challenge is to create your own brand that symbolizes YOU. - Select and design product packaging (cereal box, t-shirt, shoe box, etc. ). - Create YOUR brand name. Include the following on your packaging: Brand name, graphics or illustrations, ingredients (your personal characteristics), product features-benefits (your personal “selling” features and their benefits), endorsement or cross-promotion strategy, and other creative packaging features that will inform the marketplace (us) and sell YOU/YOUR brand.
When is my project due? • You will have _____ minutes and/or class periods to FINISH your project! *suggested time frame 90 minutes
Did someone say incentives? • My PRIDE in doing great work! • I want an A! • SHOW ME THE MONEY! • 1 st = $15 gift card • 2 nd = $10 gift card • 3 rd = $5 gift card *This slide is optional. You may use your site budget to purchase gift cards or you could incentivize using YE dollars and/or food items. Get creative!!
How do we vote? 1. Two Post-It’s. • Label one post-it with 2 points and one post-it with 1 point. 2. Place 2 points on package you like the most. 3. Place 1 point on package you like 2 nd most. 4. Have a seat and wait for results.
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