What Goes Around Comes Around Arias Baxter Guerra

What Goes Around Comes Around Arias, Baxter, & Guerra http: //www. iwanttoberecycled. org/

Our Assignment To educate and motivate people to recycle http: //www. iwanttoberecycled. org/

Our Preparation Online research Surveyed local community http: //www. iwanttoberecycled. org/

Research • Americans don’t recycle – According to the EPA’s most recent data from 2009, the US recycling rate was at 33. 8%* – 40% of teachers surveyed recycle • Americans don’t know how to recycle – Most people could only name 2 out of the 7 possible recyclable materials Americans don’t care about recycling *http: //earth 911. com/news/2011/10/19/united-states-waste-in-numbers-then-and-now/ http: //www. iwanttoberecycled. org/

Problem Americans aren’t personally invested in recycling http: //www. iwanttoberecycled. org/

STRATEGY

Creative Strategy Rational Emotional + Give your garbage another life Karma http: //www. iwanttoberecycled. org/

The Big Idea Pass along the recycling Karma* *Karma : what goes around comes around. http: //www. iwanttoberecycled. org/

CREATIVE EXECUTION http: //www. iwanttoberecycled. org/

PRINT AD

The can you recycle today, could live in your father’s pacemaker tomorrow Americans recycle only 33. 8% of all recyclable materials. That’s a lot of room for improvement. Why wait till tomorrow to make a change? After all, what goes around comes around. Pass along the recycling karma. http: //www. iwanttoberecycled. org/

OUTDOOR ACTIVATION

. . . Get your Karma Rewards at iwanttoberecycled. org • Outdoor launch in key locations • Digital display with rotating positive karma messages when you recycle • Reward program on website will allow people to redeem prizes to incentivize further http: //www. iwanttoberecycled. org/

PARTNERSHIP

• Partner with major manufacturers and retailers of recyclable materials • Mark all social media display ads with our message Pass along the recycling karma today. www. iwanttoberecycled. org http: //www. iwanttoberecycled. org/

THANK YOU. Now it’s your turn to pass along the karma… http: //www. iwanttoberecycled. org/