WHAT ARE WE POURING IN OUR MORNING CEREAL

WHAT ARE WE POURING IN OUR MORNING CEREAL? Matt Mahoney and Martiza Essis

r. BGH � � Bovine Somatotropin and Bovine Growth Hormone How is it produced?

What does it do and its effects? � � � How do cows receive this hormone? What does it do? What are effects?

The reporters � � � Who are they? Who did they work for? Why they do this?

Monsanto � � � Who are they? What do they do? History? Location? Examples of previous products that were hazardous

Monsanto and r. BGH � � � What they did? Why? Their income from this product

Problems? � � � Negative trade-offs of r. BGH Monsanto capital gain over public interest Effects to humans? Antibiotics? Effects to farmers?

The TV series � � � How many shows? What TV company? Why? Research? Who?

Canadian Research � � Who? What they did? When? Findings?

Social Responsibility � � Who should do what? Should this product be sold? Testing? FDA?

Social Responsibility and the FDA � � � Goal of FDA Conflict of interest with FDA and Monsanto Dr. Donna Shalala responds to Canadians Michael Taylor Margaret Miller

Personal responsibility � � TV station Former chairman Roger Ailes New chairman David Boylan Decision?

Solutions � � Consumer warnings on product Diminishing unnecessary use of antibiotics More regulations within the FDA approval process Background checks in FDA

References Crim, Daniel. (2005). What are we pouring in our morning cereal? . Ivey Management Services. Mc. Graw-Hill. Copyright 2012. � Schmidt, C. W. (2002, July). Antibiotic Resistance in Livestock: More at Stake than Steak Environ Health Perspect, 110(7): A 396–A 402 � Solomon, G. L. , (1994 August) Extra ingredients: hormones in food Environ Health Perspect. 102(8): 632– 635 � Williams, R. M. (2006, November). Bovine Growth Hormone coverup. Townsend Letter: The Examiner of Alternative Medicine, (280), 38+. Retrieved from http: //go. galegroup. com/ps/i. do? id=GALE%7 CA 154457914&v=2. 1&u= las&it=r&p=HRCA&sw=w �