What Are Mini Trends and Why Are They

MEGATRENDS John Naisbitt 1982 Industrial Society → Information Society Forced Technology → High Tech/High

Megatrends Current Convergence of Computer and Communication Technologies Movement from a Physics Age to

Megatrends are certainly important However, it is hard to exploit them successfully because: •

Mini. Trends… …are emerging trends that are of a scope and importance to represent

Mini. Trends Offer Real Opportunities to YOU and Other Individuals! Characteristics of a Great

Energy Needs Renewable Energy Wind Power Wind Generator Controls (Megatrend) (Still a Megatrend) This

Mini. Trends Assist: Entrepreneurs to identify, assess, and exploit attractive new business opportunities Decision

I. Attractiveness to Business Community II. Attractiveness to You 9 MINITREND Mini. Trends

Business Community Excites Opens Enthusiasm up opportunities Special Differentiating Factors 10 MINITREND Mini. Trends

Factors to Be Considered The exact nature of the Minitrend The special attractiveness of

Size and Nature of Potential Market Define markets Mini. Trend can serve Consider future

Where in Development Process? 13 MINITREND Mini. Trends

Determine where in Mini. Trend is in the Emergence Process Fisher-Pry Substitution Model 14

Personal Attractiveness Clarify personal interests Consider your personal situation 15 MINITREND Mini. Trends

The Mini. Trend Concept allows both you and your colleagues to demonstrate and utilize

It’s also a lot of fun! 17 These and other non-sourced photos: Clipart. com

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What Are Mini. Trends and Why Are They Important John Vanston Chairman Mini. Trends and Macro-Change: Turbo-Charging Your Future Master Session for Conference Chair, Mini. Trends 2014: Insight, Innovation & Strategy Author, MINITRENDS: How Innovators & Entrepreneurs Discover & Profit From Business & Technology Trends (512) 258 -8898 www. minitrends. com ● www. tfi. com ● jvanston@tfi. com Copyright © 2014, John Vanston/Carrie Vanston, Technology Futures, Inc. Thursday, July 10, 2014 Orlando, Florida MINITREND Mini. Trends

MEGATRENDS John Naisbitt 1982 Industrial Society → Information Society Forced Technology → High Tech/High Touch National Economy → Word Economy Short Term → Long Term Centralization → Decentralization Institutional Help → Self Help Representative Democracy → Participatory Democracy Hierarchies → Networking North → South Either/Or → Multiple Options 2 MINITREND Mini. Trends

Megatrends Current Convergence of Computer and Communication Technologies Movement from a Physics Age to the Biotechnology Age Increasing Awareness of Climate Change Government Involvement in the Financial Arena Explosion of Social Media Involvement Growing Difficulty with Sovereign Debt Aging of Populations in Earth’s Most Prosperous Nations Long Term Energy Shortage Rise in China’s Economic Power 3 MINITREND Mini. Trends

Megatrends are certainly important However, it is hard to exploit them successfully because: • They are well known • They are too general to provide specific guidance Buried within Megatrends are Mini. Trends 4 MINITREND Mini. Trends

Mini. Trends… …are emerging trends that are of a scope and importance to represent attractive business opportunities to individuals and organizations that are: Alert enough to recognize them Perceptive enough to appreciate them Clever enough to take advantage of them 5 MINITREND Mini. Trends

Mini. Trends Offer Real Opportunities to YOU and Other Individuals! Characteristics of a Great Mini. Trend: Far enough along to make projections Promises Not to be significant in 2 -5 years yet appreciated widely Value-driven purpose drives passion 6 MINITREND Mini. Trends

Energy Needs Renewable Energy Wind Power Wind Generator Controls (Megatrend) (Still a Megatrend) This is a Minitrend 7 MINITREND Mini. Trends

Mini. Trends Assist: Entrepreneurs to identify, assess, and exploit attractive new business opportunities Decision Makers in small and mid-size businesses to gain advantage by recognizing and utilizing emerging trends Innovative Thinkers in larger businesses to distinguish themselves by their special insights and perceptiveness Investors to uncover attractive new investment opportunities Job Seekers to define employment opportunities 8 MINITREND Mini. Trends

I. Attractiveness to Business Community II. Attractiveness to You 9 MINITREND Mini. Trends

Business Community Excites Opens Enthusiasm up opportunities Special Differentiating Factors 10 MINITREND Mini. Trends

Factors to Be Considered The exact nature of the Minitrend The special attractiveness of the Minitrend to customers The size and nature of the potential markets Where the Minitrend is in the emergence process Potential factors implications of exogenous 11 MINITREND Mini. Trends

Size and Nature of Potential Market Define markets Mini. Trend can serve Consider future markets Consider ancillary markets Consider social implications 12 MINITREND Mini. Trends

Where in Development Process? 13 MINITREND Mini. Trends

Determine where in Mini. Trend is in the Emergence Process Fisher-Pry Substitution Model 14 MINITREND Mini. Trends

Personal Attractiveness Clarify personal interests Consider your personal situation 15 MINITREND Mini. Trends

The Mini. Trend Concept allows both you and your colleagues to demonstrate and utilize your imagination, your intelligence, your perceptiveness, your desire to make the world a better place, and YOUR PASSION 16 MINITREND Mini. Trends

It’s also a lot of fun! 17 These and other non-sourced photos: Clipart. com (A division of Vital Imagery Ltd. ) or TFI MINITREND Mini. Trends