WESTLAKE LANES CASE ANALYSIS OVERVIEW W Ethan Soo

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WESTLAKE LANES CASE ANALYSIS OVERVIEW W. Ethan Soo Hoo BIOLA University

WESTLAKE LANES CASE ANALYSIS OVERVIEW W. Ethan Soo Hoo BIOLA University

SECTION 1: LEADERSHIP CHALLENGES

SECTION 1: LEADERSHIP CHALLENGES

IMMEDIATE CHALLENGES • Worker Bias • She is a new manager • Young •

IMMEDIATE CHALLENGES • Worker Bias • She is a new manager • Young • Inexperienced • Failing bowling alley • Old and unappealing • People have moved on from bowling • Losing money

GIVENS’ SOLUTIONS • Management solutions • Establishes rapport • Motivates workers • Considerate but

GIVENS’ SOLUTIONS • Management solutions • Establishes rapport • Motivates workers • Considerate but firm • Bowling alley issues • Works hard • Inspires workers

SECTION 2: CORE PROBLEM

SECTION 2: CORE PROBLEM

MARKETING PROBLEM • Givens fixed managerial issues • Left with a marketing problem •

MARKETING PROBLEM • Givens fixed managerial issues • Left with a marketing problem • Family-friendly • Lounge-bar • Decision-making • Drucker- right and wrong choices • Machiavelli- prudence

AVOIDABLE ISSUES • Marketing done properly • Leads to lucrative ventures • Specific ideas

AVOIDABLE ISSUES • Marketing done properly • Leads to lucrative ventures • Specific ideas and niche markets • Marketing from the beginning • Gives Westlake Lanes a goal • Gives them a niche market • Consistent marketing • Keeps employees motivated • Keeps Westlake Lanes up to date

SOLUTIONS OFFERED BY MARKETING • Done from the beginning & consistently • Potential to

SOLUTIONS OFFERED BY MARKETING • Done from the beginning & consistently • Potential to solve managerial issues • Potential to solve alley issues • Givens’ issues could have been gone

SECTION 3: SOLUTION

SECTION 3: SOLUTION

MARKETING RESEARCH • Decision for alley • Family-friendly • Lounge-bar • Information • Decision

MARKETING RESEARCH • Decision for alley • Family-friendly • Lounge-bar • Information • Decision must be made with info • Without = ‘shot-in-the-dark’

DECISION ISSUES • Drucker • ‘Right and Wrong’ decisions • ‘Criteria relevance’ • Research

DECISION ISSUES • Drucker • ‘Right and Wrong’ decisions • ‘Criteria relevance’ • Research provides information • Competition • Customers • Longevity • Market potential • Future of Westlake Lanes

SECTION 4: IMPLEMENTATION

SECTION 4: IMPLEMENTATION

EASY SOLUTION • Marketing Research • Easy to do • Time consuming • Both

EASY SOLUTION • Marketing Research • Easy to do • Time consuming • Both ideas • Family-friendly • Lounge-bar

GET THINGS DONE • Givens • Already a proactive manager • Not afraid to

GET THINGS DONE • Givens • Already a proactive manager • Not afraid to interview customers • Research competition • Motivate her employees • Longevity of Westlake Lanes • Provides niche market • Keeps the alley on the cutting edge

SECTION 5: REFLECTION

SECTION 5: REFLECTION

MARKETING RESEARCH • Critical for small businesses • Family businesses • Don’t go into

MARKETING RESEARCH • Critical for small businesses • Family businesses • Don’t go into business lightly • Definitely need marketing research

MARKETING AND MANAGEMENT • Closely intertwined • Marketing problems = management problems • Management

MARKETING AND MANAGEMENT • Closely intertwined • Marketing problems = management problems • Management problems = marketing problems • Solving one means solving the other

GIVENS AS MANAGER • How you manage affects people • How you manage people

GIVENS AS MANAGER • How you manage affects people • How you manage people affects the company • Important to manage well • Manage fairly, graciously, and firmly • Opportunity to show Christ

IN CONCLUSION

IN CONCLUSION