West Hartford Landscaping TYLER BAILEY ERIC STENSON CHRIS

West Hartford Landscaping TYLER BAILEY, ERIC STENSON, CHRIS HERRION, CONNOR COYNE, ANDREW PELC

Objective Statement Service residents and commercial businesses in the West Hartford area. We provide high quality service to all at competitive prices. In the winter we will service these locations with snow plowing and salting all asphalt and cement areas to keep walkways safe and snow free.

Location Services offered in West Hartford, Newington, Farmington (Unionville), Avon Truck and Trailer location: Elizabeth Rd, Farmington, CT We are located close to our competitors As well as with in a 20 minute drive from all towns Low customer Involvement

Market Competitors: Trout Brook Landscaping Eco Turf Landscaping Target market Suburban Middle – Upper Class families Local businesses in the area Annual industry growth: 3. 5% Total revenue for landscaping industry: $77 Billion 474, 237 total businesses in the industry

Demographics of West Hartford Numbers based off of 2014 U. S. Census numbers Population 63, 324 5. 8% of people under 65 years old have a disability Economics +0. 1% from 2010 Median age: 41. 8 years old 59. 6% between the age of 18 and 64 67. 5% in labor force 17. 1% 65 and older Unemployment rate: 6. 4% Total Households 24, 910 Retail sales for the area: $947, 370, 000 Median household income: $84, 092 2. 47 persons per 88. 9% living in same house as previous year Above state average of $67, 098 Median value of house: $289, 615 Above state average of $267, 000

Financial Assumptions Cost Estimates: Two 54" Zero-turn gas mower: $5, 600 Two Craftsmen 4 cycle gas-powered trimmer: $400 Three used Super Duty Dodge Cummins 2500 Turbo Diesel (one vehicle comes with plow included): Approx. $50, 000 $25/Vehicle- Title $5/Vehicle- License Plate $10/Vehicle- Administration Fee $5/Vehicle- Clean air act fee Approx. $315/Vehicle for insurance Two 7' X 16' trailers: $4, 000 -$6, 000 a piece Landscaping supplies will be bought as needed through Harvest New England located in Farmington, CT

Operations Strategy 5 members (group members) Call to order service Back Office Service Process Wait and See Strategy

Competitive Priorities Low-Cost Operation Large properties (1 to 2 acres): $55/acre Large properties (Over 2 acres): $45/acre Rough, Field Mowing: $55 per man hour (2 hour minimum) Under one acre: $30 $25 -$50 per driveway depending on the size of the driveway Consistent Quality Surveys given to ensure quality performance at every job Customers will receive a satisfaction survey attached to the invoice, with the completion of the survey, customers will receive 10% next lawn care service Other discounts offered for loyal customers

Process Choice Back Office - Low Customer Interaction - Minimal options in services (offer mulching) - Our process is regulated (Same for every job)

Capacity Determination Max Capacity 90 Residential Jobs per Week Two trucks each responsible up to 8 lawns per day Working Monday -Saturday Wait and See Strategy

Inventory Strategy Make to order Buy Mulch per order through Harvest New England (Located in Farmington) Low Customer Involvement Just-in-time (JIT) Eliminate Waste Weekly planning to eliminate waiting Anticipation inventory Stock Gas for Equipment

Order Fulfillment A process that includes the activities required to produce and deliver the service or product to the external customer Vary based on the order Mulch Number Do of times a month the customer wants their lawn cut the customers want a spring clean up or a fall clean up

Customer Relationship A process that identifies, attracts and builds relationships with external customers and facilitates the placement of orders by customers Friendly and respectful to our customers and their property Customer satisfaction review card left in every mailbox when job is completed Lawn signs, put on location of jobs for one week after it is completed

Total quality management A philosophy that stresses principles for achieving high levels of process performance and quality Customer satisfaction Based on customer satisfaction review cards Conform to the customer’s specifications Employee involvement Will be extensive in the beginning because we will be the only 5 employees As we expand we will empower our employees through problem solving and decision making Continuous improvement Kaizen Plan Do Study Act Cycle (PDSA)