Welcome Todays Presenters Missy Stearns Exhibitor benefits opportunities
Welcome Today’s Presenters: Missy Stearns: Exhibitor benefits, opportunities, sponsorships, promotions, social media Marketing Manager ST Media Group 513 -263 -9318 missy. stearns@stmediagroup. com Amy Thrasher: Exhibitor Portal, lead retrieval services, attendee list ordering Senior Exhibitor Services Account Manager Convention Data Services 508 -743 -0186 athrasher@cdsreg. com 1
Maximize Your Presence at HX Complimentary Exhibitor Benefits & Opportunities • Editor’s Choice Awards (deadline Oct 24)- link to https: //form. jotform. com/62664655175969 • TECHPitch Competition (deadline Oct 14)- link to http: //www. thehotelexperience. us/hx 2016/Public/Content. a spx? ID=539 • Qualify to win $1, 200 off your 2017 booth with our promo code contest. https: //www. xpressreg. net/register/HOEX 1116/exhibitor/lo gin. asp 2
Maximize Your Presence at HX (cont’d) Complimentary Exhibitor Benefits & Opportunities Social Media Promotions • Facebook- https: //www. facebook. com/HXHotel. Experience • Twitter- https: //twitter. com/HXHotel • HX Blog- http: //hxblog. myfreesites. net/hx-blog) • Linked. Inhttps: //www. linkedin. com/groups/8368586/profile • You. Tubehttps: //www. youtube. com/channel/UC_i. Eh 2 QRX_P 8 KT 4 U 9 r 1 osp. Q/featured 3
Maximize Your Presence at HX (cont’d) Other Available Marketing Opportunities • Sponsorship Opportunitieshttp: //www. thehotelexperience. us/hx 2016/Custom/file s/hx-sponsormenu-2016. pdf • Tabletop Challengehttp: //www. stmedia. com/files/marketing/pdfs/HX/TTC. pdf • Order Attendee Listhttp: //www. stmedia. com/files/marketing/pdfs/HX/Atte ndee. Mailing. pdf • Mobile Apphttp: //www. stmedia. com/files/marketing/pdfs/HX/Mob ile. App. pdf 4
Convention Data Services Exhibitor Registration Portal: How to Access https: //www. xpressreg. net/register/HOEX 1116/exhibit or/login. asp • Exhibitor Badge Registration • Invite A Colleague • Lead Retrieval • Pre-Show and Post-Show Attendee Lists 5
Why use lead retrieval? • • Quickly collect valuable sales lead information Qualify and notate your leads Prioritize your leads for follow-up Acquire valuable demographic information Saves your sales people time Better lead to sale conversion rate Electronic format, easily create mailing lists, email blasts, etc. Confidential Property of Convention Data Services Not to be reproduced without express written consent
Lead Retrieval Data File What can I collect and use? Contactinformation Information • • • First Name Last Name Title Company Address City, State and Zip Country Phone Fax E-Mail Confidential Property of Convention Data Services Not to be reproduced without express written consent
Demographic Information Demographic Answers Provided in Lead Retrieval Data File • • Business Category Company Type Product Interest Amount of Product Purchases that you Plan to Make or Influence Over the Next Year Why is this important? • You won’t get this information from a business card! • Each demographic question is in a separate column in your electronic lead file. You can do a data sort, target by demographics, and follow-up immediately after the event with tailored information specific to their interests. Confidential Property of Convention Data Services Not to be reproduced without express written consent
Lead Retrieval Product Suite App Handheld PC/Tablet A choice for every exhibitor’s preference
X • Press Connect App How does it work?
Qualifiers vs Survey Qualifier Style (Type 1) Survey Style (Type 2) Confidential Property of Convention Data Services Not to be reproduced without express written consent
Leads Download Portal Download individual lead files OR Combine into one file 12
Reports and Stats • • Real-time access to leads • Search, Sort and filer leads • Download to CSV • Cloud back-up Graphical reporting • Classification summary • Leads by day • Leads by hour • Geographic Convention Data Services • www. conventiondataservices. com
Attendee List Ordering Process 1. Access Online Ordering Site 2. Build Your List Using Demographics Profiles You Want to Target I. List Cost is calculated based on record count II. . 45 cents per record 3. Process Payment 4. Download List into. csv file 5. Data columns include first name, last name, title, company, address 1, address 2, city, state, zip, country, email address, Business Category, Product Interest 14
How To Order Lead Retrieval Deadlines: Advance Discount Pricing Deadline – October 13 th Lead Retrieval Online Ordering Site: https: //xpressleadpro. com/fe/index. php? sc=hoex 1116 Attendee List Online Ordering Site: https: //www. xpressleadpro. com/fe_list/expick. php? showcode=hoex 1116 Exhibitor Registration Portal: How to Access https: //www. xpressreg. net/register/HOEX 1116/exhibitor/login. asp General Customer Service: 800 -746 -9734, M-F 9: 00 am – 5: 00 pm EST
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