Welcome To the Family We have come a

Welcome ! To the Family We have come a long way!

Product Knowledge - a Trade Communication and Education Document All Successful Professional Sales Persons practice and use these Techniques to make their Calls Productive!

Why, Product Knowledge? Professional Sales Persons know their Organisation and Products well è They are so knowledgeable, they use Brand Names, Product Features and User Benefits etc to sell è They use the Unique Selling Propositions [USP] effectively è They prove their Products are Easy to sell and hence easy to make Profits from the investments è

Why, Product Knowledge? They use Brands, Pack sizes and Variants to this advantage è They achieve their Targets and more too! è They believe Products should be sold on the Features and User Benefits and not to rely on, J Schemes, Displays, Lower Prices etc J Untrained non-professional Sales Persons do not use these and hence they consistently fail J They do not realise this and blame the Product, on the Competition, Market Conditions etc è

Construction Organisational Brief J Vision, Mission and Values J Sales Story or Presentation Lines consisting of: è Product Features and Consumer Benefits [3 ‘must’ communicate Elements] è Consumer Benefits [Based on an elaborate analysis and construction of Consumer Needs, Behaviour] è Subtle and yet strong Trade Benefits [Based on Trade Psychology and Behaviour] è Encompassing the veritable “ Logic and Structure” of Sales Presentation J

What is Logic and Structure? More Sales ! More Profits ! Product Story A step by step build-up Trade Benefits Consumer Benefits Product Features

The Organisation è Organisation promoted by Dr. Rajkumar, driven today following an Organisational Vision, Mission and Values è Qualified in Medicine and specialised in Ophthalmology è Later described and known as the Sachet Czar of India è With an innovative mind, he developed most safest Products in unique packaging to meet the requirements of the most wanted category of consumers è More Products and Category expansion are planned

Our Vision Is to become “ INDIA'S PREMIER FMCG COMPANY, WITH A GLOBAL VISION, OFFERING RESEARCH BASED, PROVEN HERBAL HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO EVERY ONE EVERYWHERE. " It means being the Best in terms of Consumer Value, Trade Service, Leveraging Employee Talents and managing consistent and predictable growth, realising this in the next three years

Our Mission is to consistently deliver Products and Services of a varied and innovative range that match and exceed Expectations of the Global Consumer in our pursuit to become“ INDIA'S PREMIER FMCG COMPANY, WITH A GLOBAL VISION, OFFERING RESEARCH BASED, PROVEN HERBAL HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO EVERY ONE EVERYWHERE. " This, we will achieve through research and deliver at a Consumer Price, at best, described as Value for Money and in such innovative and protective packaging to retain maximum Quality

Our Values Our Core Values, that we will cherish, nourish and uphold in our pursuit to become“ INDIA'S PREMIER FMCG COMPANY, WITH A GLOBAL VISION, OFFERING RESEARCH BASED, PROVEN HERBAL HEALTH CARE AND FUNCTIONAL FOOD PRODUCTS TO EVERY ONE EVERYWHERE" are Trust and Safety, Fairness and Openness, Honesty and Ownership, Respect for Law and Society. Thus reaching out to consistently deliver Customer Delight and Share Holder Value and Deliverables

A Wide Bouquet of Products! Products in the range of Retail price points: from 3. 00 Paise to Rs. 100/- & 225/è At many price points to ensure sales to Trade segments: from Pan/Kirana Shops to Large Format Stores è The Product segments currently cover: J Hair Care And many more planned J Health Care and for Introductions ! J Functional Nutritional Foods [Memory Enhancement Range of Beverages / Biscuits etc. ] è

Velvette Shampoo-Magic India’s First ever Shampoo with Triple Conditioners in Sachet pack! 3 Variants and Fragrances to choose from Jasmine SPL. Black

Velvette Shampoo-Magic Velvette Shampoo è Launched in the Year 1979 è 1 st ever innovative Sachet Packaging è Revolutionary Pillow Pack, evolved in to beautiful tear away flat Sachets è Triple Conditioners è Available in multiple formulations and 3 fragrances è India’s largest selling Shampoo with market share exceeding 10%

Velvette-Features and Benefits India’s First Sachet Shampoo Quality at affordable price Shampoo with 3 Conditioners Velvette like silky, shiny Hair 3 exciting Variants Freedom to choose Well known Brand High Equity Jasmine Spl. Black 3 Variants! More Sales! More Profits! Black

Velvette Herbal Shikakai Powder ! Soon to be launched-100 gm. Jar! India’s First Herbal Shikakai Powder in an exclusive Shampoo Base! Sachet- 5 gms

Velvette Herbal Shikakai ! Velvette Herbal Shikakai Powder è Launched in the Year of 1994 è Containing Shikakai powder and Natural Herbs. è In a base containing an exclusive Foaming Agent è A key & dominant player in the Shikakai Segment è Cleans naturally and keeps the hair healthy è Available in convenient, attractive Jars and Sachets è Most affordable pricing

Velvette Herbal Shikakai ! With Shikakai & natural Herbs Healthy & Clean in a natural way Affordable Pricing Value for Money Attractive Innovative Packaging Stores and retains Quality Only Shampoo based Herbal powder in India More Sales More Profits

Nivaran 90: cough syrup! Nivaran 90 in Sachet is India’s Largest selling Herbal Cough Syrup Also available Nivaran 90 Cough Drops !

Nivaran 90: Cough Syrup! Nivaran-90, Cough Syrup è Launched in the Year 1990 è 1 st ever innovative Sachet Packaging è With Herbal additives for Strength è India’s largest selling Brand of Sachet cough Syrup è Available in 08. ml Sachets and 60 ml. Bottles è Affordably priced at Rs 3. 00 paise sachet SUJATHA BIO TECH

Nivaran-90: Features and Benefits World’s 1 st Largest Selling Sachet Cough Syrup Consumer Satisfaction Herbal Additives for Strength Delivers Quick and Easy Cure Affordable Price With in reach of a common Man Large consumer Base and India’s No. 1 More Sales More Profits

Nivaran 90: Cough Drops! Nivaran 90 “Cough Drops that really work” Mint Orange Tulsi Available in 3 flavours!

Nivaran 90: Cough Drops! Nivaran-90 -Cough Drops è Launched in the Year 1990 è Cough Drops that really work! è Nivaran 90 Herbal additives & mildly sweet è Available in flat wrapping and in 3 flavours è India’s only Cough Drops with a Herbal formulation è Affordably priced at 1. 00 & 2. 00 paise / Drop è 330 pieces to one attractive Display friendly Pet Jar

Cough Drops: Features and Benefits Cough Drops with Herbal Base Quick Cure and no side effects Cough Cure & Mouth Freshener Smokers’ Delight Available in 3 Flavours Consumer Preference Mint Large Nivaran Consumer Base Orange Tulsi More Sales More Profits

Memory Plus! Memory Plus is Clinically Proven Memory Enhancement Capsule! Active Ingredients from Brahmi Plant!

Memory Plus! Memory Plus Capsules è Launched in the Year 1996 by Indian Prime Minister, Dr. P. V. Narasimha Rao è Active ingredients extracted from Brahmi Plant è Only Memory Enhancement supplement with Clinically proven results

Memory Plus! Memory Plus Capsules è For young and adults of all Age Groups è Is a De-Stress agent too è 3 leading Scientists, 2 of them Nobel Prize winners and other renowned Research Institutes confirm / corroborate exciting results è Global Endorsements from Personalities, Media [TV and Press]

Memory Plus: Features and Benefits Active Ingredients from Brahmi Enhances Memory Global Endorsements Proof enough on the efficacy Tested and certified Safe and free from side effects World’s First Memory Enhancement Formulation! More Sales More Profits

Memory Plus with Bacosides-A & B

Bacosides A&B-Clinical Trials! The natural extracts from the Brahmi plant, Bacosides A&B enhances the Development of Nitric Oxide è Nitric Oxide, is best described by the Scientific community as the “Wonder Health Molecule of the Decade” è Clinical Trials done since, established the curative effect on Memory, Intelligence and Mental Disorders è Active ingredients in Memory Plus are Bacosides A&B è

Clinical Research è Clinical Research on these molecules, showed their MEMORY ENHANCING PROPERITIES è Nitric Oxide is described in the scientific circles as a Wonder Molecule of the Decade è The Wonder Molecule ‘Nitric Oxide’ was presented to the World Community from 1986 - 1992, through a series of scientific expositions & conferences

How does Nitric Oxide work? è Amazingly well! è Nitric Oxide widens the Blood Vessels allowing more blood carrying more oxygen to circulate è This energises the Brain Cells to work better è Nitric Oxide speeds up inter-cellular connectivity leading to Memory enhancement

CDRI and BHU connection èPandit Nehru initiated credible Institutes like CDRI and BHU to study the Brahmi Plant and it’s Memory enhancing properties èThe molecules Bacoside A & B were isolated èThese improved the Protein Kinase property in the Brain Cells èBacoside A & B, research further showed increased the production of Nitric Oxide in the Brain

Memory Plus-the Arrival ! èThe innovative Dr Rajkumar grabbed the opportunity and tied up to get the Rights and thus MEMORY PLUS was launched on Feb. 28 TH 1996, by Late Dr. P. V. Narasima Rao, then Indian Prime Minister

How Safe, is Memory Plus?

SAFETY Certifications ! èClinical Neuro-Pharmacological and Toxicology Trials conducted on human volunteers, granted Certification “Safe” by the Drug Controller of India èThe Alma -Aia* an agency of the World Health Organisation declared the use of Brahmi as Traditional Herbal Medicine and has been approved to be Effective and Totally Safe

SAFETY Certifications ! èThe Upjohn's lab in the U. S. reveals that Memory Plus increases the cyclic GMP levels and has been approved by the FDA èStudies on Memory Plus –ITRC 1997, Lucknow, conclude the product an Anti stress, Anti oxidant and Safe

Clinical Trials on Memory Plus èClinical trials conducted in 1999, by CDRI on Memory Plus on young children, adults and the efficacy was excellent on the following parameters èPersonal Information èMind Control èSentence Repetition èLogical Memory Contd. .

Clinical Trials on Memory Plus Contd. . èPaired Associate Learning èWord Recall- meaningful and non- meaningful èDigit span test èDelayed response learning èPicture recall

Clinical Trials on Memory Plus Contd. . èSimilar Clinical Tests conducted from 01. 7. 95 to 31. 12. 95 on 3 groups–in Anna Govt. Hospital displayed amazing results èTests were conducted on Memory Vita biscuits and chocolates during 2003 & 2004. And Efficacy and Safety were confirmed

A comparison-Photographic Memory! Here is a simple method on the working of Memory Plus in the Brain: èLet us compare the camera film to the brain, where loads of memory is stored since child hood. èOn usage the camera loses it’s efficiency due to Fungus on the lens and low power in the Battery. Contd. .

A comparison-Photographic Memory! Contd. . èWe get sharp and clear pictures once the lens is cleaned and the battery is charged èSimilarly when Memory Plus is consumed Nitric Oxide is produced, Brain cells get rejuvenated and the inter-cellular connectivity improved èThese restore the Brain’s ability to recollect from a Photographic Memory

Certifications by Dr. Furchgott! èDr. Robert Furchgott of Brooklyn Hospital, New York was honoured & received Nobel Prize in 1998 for his discovery of Nitric Oxide and its properties in the human body for the 1 st time èMEMORY PLUS was tested in his lab and proved to produce ‘NO’ (Nitric Oxide) èIt can be acclaimed to be the only Natural form, for the production of ‘NO’ in the Brain / Body èLaunched MEMORY PLUS on 1998, August Furchgott in the Dr. Robert United States [ Mem-Add in US]

Certifications by Prof. Garthwaite! èIn the year 2001, Prof. John Garthwaite of the Liverpool Institute, London, confirmed that Memory Plus enhanced the production of Nitric Oxide and improved Cellular connectivity in the Brain èHe Certified that Memory Plus by remarkably enhancing the production of Nitric Oxide, improved Cell Connectivity in the Brain through a process called “Long Term Potentiation”

Certifications by Dr. Eric Kandel! èDr. Eric Kandel of Columbia University answered the mysteries surrounding the Memory Mechanism èHe explanation of the Long ‘Term Potentiation Process’ as the fundamental mechanism of Memory, was accepted by the Nobel Committee èHe was awarded Nobel Prize in the year 2000 èThe effectiveness of Memory Plus was proved by none other than the 2 Highest Authorities on Nitric Oxide in the world

Milestones & other Certifications! èWorld renowned and respected Time Magazine reported the Performance of Memory Plus on School Students [Issue dated 5 th May, 1997] èTime Magazine described the results as ‘Simply Amazing Effect of Memory Plus’ èDr. Rajkumar appeared on many International featured TV Shows èIndian and International Press published featured articles on Memory Plus and Dr. Rajkumar

Brahmi Plant: Strong foundations in Ancient Ayurveda

Ancient Remedial Science! èAncient form of remedial Science based on Plants, Leaves, Barks, Roots and Herbs. èPracticed by Sages in Ancient India, Since 5000 years èDetailed in Atharvana Ved and Charak Samitha in 800 B. C and later èThe wisdom and knowledge confined and available only to Hindus in India amazed the Westerners

Foundations in the Ancient Ayurveda èAyurveda has roots in these Medicinal Treatises [Ancient Science of Life] and secures it’s place in all forms of Indian Traditional Medicine. èWidely acclaimed ‘Rasayana’ or Therapy Formulations are well known even today, for arresting Aging Process (Vayastapana), increasing Life Span (Ayursakkaram), improving Intelligence (Medha), Strength (Bhala) and Memory (Smriti)

Focus Factor-The ‘Brahmi’ Plant è Name Brahmi derived from Lord Bramha [one of the 3 Gods of the Trinity, responsible for Creation] worshipped by Hindus for Eternal Knowledge and Wisdom è Widely grown on the banks of Bramhaputra River è Plant extracts improves the Learning Process and abnormal behaviour in epileptic patients è Consumed by Sages and Brahmins in the forests and Gurukuls to recite the Sanskrit slokas, 3000 years ago

World’s 1 st Intelligence Drink World’s 1 st Memory Enhancing Beverage Delicious Chocolate Flavour 350 gm. Regular PET Jar! Also available in 100 gm. Refill Pack

Memory Vita: Features and Benefits World’s 1 st ME Beverage for all Delicious Chocolate Drink Contains Brahmi active extracts Improves Memory Power Memory Plus advantage Memory Vita really works Excellent Package design Heavy Media Support More Sales More Profits

Memory Vita, World’s 1 st Intelligent Drink ! Memory Vita –Intelligence Drink è Launched in the 2 nd half of Year of 2004 è Active ingredients extracted from Brahmi Plant è Only Memory Enhancement supplement with Clinically proven results – the Focus Factor Contd. .

Memory Vita!World’s 1 st Intelligent Drink Contd. . Memory Vita –Intelligence Drink è 3 leading Scientists confirm / corroborate exciting results, 2 of them Nobel Prize Winners! è For young and Adults. For adults is a de-stress agent è Contains active ingredients of Globally acclaimed, Memory Plus è Excellent Media Support [TV and Press]

Memory Vita & the Young Generation èIs palatable and very tasty User Friendly form like Beverages, Chocolates, and Biscuits with Goodness of Memory Plus [ New Products] èEnables Memory Vita to reach the Young Generation, who may prefer flavoured drink to Capsules èMemory Vita, thus provides the Benefit & Goodness of Memory Plus to maintain increased Memory, healthy Body and stress free Mind

World’s First! Memory Vita Beverages! Memory Vita Beverage-World’s First! è Launched in the 2 nd half of Year 2004 è Active ingredients extracted from Brahmi Plant è Only Memory Enhancement supplement with Clinically proven results – the Focus Factor Contd. .

World’s First! Memory Vita Beverages! Contd. . Memory Vita Beverage-World’s First! è 3 Nobel prize winning Scientists confirm / corroborate exciting results è For young and Adults. For adults is a de-stress agent è Contains active ingredients of Globally acclaimed, Memory Plus è Excellent Media Support [TV and Press]

M-Vita Biscuits: Features and Benefits World’s 1 st M. E. Biscuit Really enhances Memory Brahmi Extracts as in M. Plus Acts as a De-stress Agent Range: Glucose, Ato. Z and Cream Choice Factor Excellent Package design Heavy Media Support More consumers More Sales and Profits

Velvette Deo Lime Talc ! Velvette Lime Deodorant Talc ! Lime Fragrance Dawn to Dusk Freshness! Trial / Travel Pack !

Velvette Deo Lime Talc ! Velvette Lime Deo Talc è Launched in the year 1990 è India’s only deodorant talc with Lime fragrance è Research shows a considerable percentage, as high as 43% Consumer Preference for Lime fragrance è Dawn to Dusk Freshness Contd. .

Velvette Lime Talc ! Contd. . Can be used round the year including difficult summer è First ever exclusive Pouch / Trial Pack to be launched soon è Huge Distribution / Display and Volume Capabilities è Potent tool to improve sales performance è

Velvette Lime Talc ! Deo-Talc with Lime Fragrance Large Consumer Base-43% Round the year including Summer No necessity to buy another Talc Very Powerful Deodorant Dawn to Dusk Freshness Well known Brand More consumers More Sales and Profits Trial / Travel Pack

One More Revolutionary Sachet Product….

World’ First Digestive Antacid in Sachet Launch by: Dr. K ROSAIAH His Excellency the Governor Of Tamil Nadu

LAUNCHED NIVARAN 90 DIGESTIVE ANTACID ON 28 TH JULY 2013 AT CHENNAI Nivaran Herbal Pvt. Ltd.

Instant Relief Starts in 10 Sec…! Contains selected herbs & minerals practiced in Ayurveda over 5000 years for treatment of Pitta, acidity and indigestion This Product gives instant Relief for Acidity, Indigestion, Gastric Disorders and Lack of Appetite.

New! Memory Vita Candies Soon to arrive !

New! Dr. NO Cola! Soon to arrive !

Memory Vita Fruit Beverages! Mango Soon to arrive ! Grape Orange

Memory Vita chocolates Soon to arrive !

And many more, on the Product Developmental Stage !

Our 4 ‘P’s, we need to take care, to earn. . èProspect èPromote èPerform èProgress

Your Sales preparation and Tools! è è è è Territory Map, to identify new towns / expand coverage Appoint good Stockists and manage them well Full Range Stocks to sell, book Primaries in advance Beat Plans and Beat outlet list Area coverage plan Mobile Sales Units Auto / Van Stockist Salesman or Salesman cum Driver Your Product Folder Your POS / Display Kit: Stapler, Cello Tape, a ball of Twine Your targetted sales Calls, Range Productivity and Display efforts Your DSR and other Reports Your good Selling Skills-sell the Products and not schemes etc Train your Stockist Salesmen and ensure his Mandays Plus your Confidence and Positive attitude!

Extreme Achievement Orientation Focus Target Achieve [ Brand, Pack wise, Sales Targets ]

Best Wishes and Thank You! End