Welcome to the Antal Training Developing Business Skills
Welcome to the Antal Training Developing Business Skills Antal International Training www. antal. com | +44 (0) 207 467 2528
Antal International Training www. antal. com | +44 (0) 207 467 2528
Antal International Training www. antal. com | +44 (0) 207 467 2528
Antal International Training www. antal. com | +44 (0) 207 467 2528
Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Overview: Ø Strategic Issues Ø Business Models Ø Define Market Ø Your Business Ø Achieving Clarity Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Overview: Ø Operational Issue Ø IT Set up + Infrastructure Ø Resources Ø Documents and Stationery Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Early Questions • • • Where am I working? (Industry) What am I selling? Whom am I selling to? What are the price/ charge? How easy/ fast do I make money? How much market penetration /Go to market strategy? Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION • • • Selecting the Industry Expertise Knowledge Passion Existing Network Use recruitment services Viability (Continuous Research) – – Big/Small Nascent Growing/Shrinking Macro Environment Antal International Training www. antal. com | +44 (0) 207 467 2528
Desk Sector & Discipline Speciality Antal International Training www. antal. com | +44 (0) 207 467 2528
Marketing Strategy: 3 Level Marketing Strategy: APC Level Two § § + Decision makers - Less Volume + Good Fees + Easier to Contact MD Directors Senior Managers Junior Managers / Rising Stars Supervisors Workers & Admin Staff APC Level Three § § - Hard to Connect - Low Volume + Strategic Need + High fees APC Level One § § § + Easy to Reach - Lower Fee + Volume - Policy Driven + Early Cash Flow Organisational Hierarchy
PRE INDUCTION Market Size; Decision Maker Contact: Ø How many “decision makers” do I need? Ø 240 Working days, less weekend & holidays: Ø 4 -6 Contact points a year: 60 day sales cycle: Ø 5 -6 -7 contacts a day: 300 to 480 contacts: Ø Contacts, 2 -3 people at different levels: Ø 100 to 150 Companies / Business Units: Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Market Size; What about the Candidate Pool: Ø How many “candidates” do I need? Ø Number of people each “DM” manages : 3 -6 Ø Total number of candidates- 900 -1800 Ø Level of Staff Turnover Ø Only need to place 20 per year? Ø Find 1000 candidates with 15% turnover: Ø 150 Vacancies per year = >15% market share: Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Database Generation- Companies: • • Directories Trade / Trade Bodies Chamber of Commerce Trade exhibition / online Magazine-Trade Fortune/BT 500/Great Place to Work For Google /Yahoo Finance/Reuters Business Website- Listing Similar Kompass Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Database Generation- People: • • Alumni Networking Social Networking Sites Professional Networking Sites Portals (Job) Referrals (Professional) Company Website * www Name gathering * people names sites) Reference – Jigsaw/Xing Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION D/B Generation- Consideration: • • • Desk vs Business Leveraging Synergy Clustering Data Gathering w/o Prejudice Continuous Research State of Flux Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Database Format Company Name Name of the person Antal International Training www. antal. com | +44 (0) 207 467 2528 Title Contact number Email id
PRE INDUCTION IT Set up • • Low cost: Laptop (for mobility) and Printer Investment in server: dependant on CRM you use Wi-Fi enabled environment – increasing choice Softwares: MS Office, CRM Phone: Landline (mandatory) and Mobile Hands free or with ear phones preferable Blackberry recommended Business phone (BES licence), android platforms also compatible Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION • • IT Set up Webmail compatible with IE 7, not with Chrome or Firefox Use of “Antal” prohibited in any mail ids outside Antal official email id- this is being tracked 2 weeks window to start a new hire on IT systems, new franchise employee starter form to franchisestarters@antal. com franchiseleavers@antal. com Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Templates and Documents • • • Antal Job Qualifier Antal Candidate Qualifier Candidate interview Prep Client Interview Prep Candidate interview de-brief Client Interview De-brief Reference Check Offer Brokering Resignation Prep Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Templates and Documents • • • Stationery Letterhead Business Cards Envelops: standard size and A 4 size Compliment slips Sales Brochure Art work in the office Email Signature and corporate colors Branding: Core Sans M and Calibri Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION PR- Internal • • Discipline Conference Calls Weekly News Showcase Thoughts in Blogs Antalnet profile updated Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION PR External Trade Bulletins Antal Global Snapshot Microsite Social Media- admin control- Sophia Benzina • Support Constanze Kastner / Ashleigh Fitzgerald • • Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION Power of Internet • • Boolean Strings Linkedin- free/paid Cookies Intel-sw. com/search Watchthatpage. com Mailtester. com Verify-email. org Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION • Antal Intranet • Antal. com microsite • Antal. com fx recruiter Antal International Training www. antal. com | +44 (0) 207 467 2528
PRE INDUCTION • NEXT STEPS: – Microsite content freeze – Interview for weekly news – Linkedin activity • PREPARATION FOR INDUCTION: • 300 companies • 100 candidates • 100 DMs relevant to the 100 candidate - list in excel spread sheet Antal International Training www. antal. com | +44 (0) 207 467 2528
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